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Retail/Service. What Do We Write?. Farmers has elected to pursue eight historically profitable types of businesses under the Retail/Service program. What Do We Write?. Printers and Copiers Hardware and Home Improvement Food Stores Retail Stores Barbers and Beauticians Dry Cleaners
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What Do We Write? • Farmers has elected to pursue eight historically profitable types of businesses under the Retail/Service program.
What Do We Write? • Printers and Copiers • Hardware and Home Improvement • Food Stores • Retail Stores • Barbers and Beauticians • Dry Cleaners • Repair Shops • Offices
What Do We Write? • Under each of these categories, we have chosen a number of SIC codes (Standard Industrial Classifications) which should be the focus of your solicitation activities.
What Do We Write? • What is an SIC Code? • The SIC is the statistical classification standard underlying all established Federal economic statistics, classified by industry. It was developed by type of activity in which the business is engaged.
Eligible SIC Codes • Where can you find a list of eligible businesses? • The Retail/Service Business Guide • The agent’s computer system • Vendor’s software
What Will Farmers Write? • Farmers will only accept those printers listed. For example: • SIC 2732 Books-Printing or binding • SIC 2751 Commercial printing, letterpress • SIC 2752 Lithographer • SIC 2754 Gravure printing • SIC 2759 Printing NOC
What Will Farmers Write? (Continued) • SIC 2761 Business form printing • SIC 2759 Greeting Card Printing • SIC Printing notebooks/paper • SIC 7334 Photocopying service/quick printing
General Underwriting Rules • All industry groups under the Retail/Service BOP program are subject to certain general rules, limitations and requirements. • It is important to know and understand them in order to conduct an initial screening of your prospects.
General Underwriting Rules • Buildings and Business Personal Property should be insured for 100% of the current replacement cost. • If the insured must carry a minimum amount of insurance that is at least 80% of the replacement value of the building and business personal property to avoid a penalty.
General Underwriting Rules • All plumbing and wiring must meet or exceed current building codes. Buildings over 40 years old must have renovated wiring, plumbing and roof. (Proof required) • The business must be located in Fire Protection class 1 through 8. • Buildings must have a 60% or greater occupancy.
General Underwriting Rules • Businesses open to the public 24 hours per day are not eligible • Buildings six stories and over must have automatic sprinkler protection with grading 70 points or better.
General Underwriting Rules • The following types of risks must be submitted to your underwriter for approval. • Prospects located in a building that is occupied by other occupants that would not be eligible for coverage with Farmers. E.g. bar, tavern • Businesses located in buildings over 40 years old • Risks which have had their insurance cancelled for any reason within the past three years.
Specific Underwriting Rules • Printer and Allied Businesses • Have excellent housekeeping • Store inks and solvents in fireproof containers and cabinets • Have an approved hazardous waste service • May not exceed 15,000 square feet
Specific Underwriting Rules • Printer and Allied Businesses (Continued) • Have annual receipts less than$3,000,000 • Printing equipment value less than $3,000,000 • Building and contents values combined less than $5,000,000 per location • Customers must sign off for all sensitive jobs
Specific Underwriting Rules • Ineligible Printing Operations- Do Not Solicit printers doing any of the following work: Bond Certificates Banknotes Security certificates Currency Securities proposals Publishing Lottery Tickets Political brochures Stock Certificates
Specific Underwriting Rules • Hardware and Home Improvement • Lumber yards are not eligible. However hardware or home improvement stores with a lumber department are eligible. • Must meet all general underwriting rules • Must have annual sales less than $3,000,000
Specific Underwriting Rules • Hardware and Home Improvement (Continued) • No more than 25% of receipts can result from off premises operations such as installation, service or repair. • Store cannot exceed 15,000 square feet • Building and personal property values must not exceed $5,000,000 combined per location..of products.
Specific Underwriting Rules • Hardware and Home Improvement (Continued) • Stores must have a central station burglar alarm if there are incidental ammunition sales, or sales of sporting goods. • Stores selling fire arms, bulk kerosene or bulk propane are not eligible.
Specific Underwriting Rules • Hardware and Home Improvement (Continued) Stores renting any of the following items are not eligible: Lawn mowers Chain saws Scaffolding Power tools Spray painting equipment Ladders Trucks or Trailers
Specific Underwriting Rules • Hardware and Home Improvement(Continued) • Stores deriving over 10% of their income from rental operations are not eligible • Stores deriving over 50% or more in total receipts from repair operations are to be written in the repair shop industry group (SIC 7600 series)
Specific Underwriting Rules • Food Stores • No incinerators on the premises • Store cannot exceed 15,000 square feet • The store must have a central station fire/burglar alarm • Outdoor markets must have a permanent location and be open year around
Specific Underwriting Rules • Food Stores • Building and business personal property values must not exceed $5,000,000 combined per location. • Sales of alcoholic beverages including beer, liquor or wine must not exceed 40% of total revenues.
Specific Underwriting Rules • Food Stores that engage in any of the following are not eligible: • Selling ice cream or similar products from vehicles. • Door to door sales. • Sales of live animals, including chickens. • Repackaging of products of others.
Specific Underwriting Rules • Retail Stores • Building values may not exceed $5,000,000 and personal property values may not exceed $5,000,000 for a combined maximum limit of $10,000,000 per location. • Annual receipts may not exceed $5,000,000 per location.
Ineligible Retail Stores • Stores that derive more than 10% of their revenue from the sales of used merchandise. • Furniture stores selling any used mattresses • Oriental or Persian rug dealers • Florists with glass enclosed greenhouses
Ineligible Retail Stores • Stores deriving over 25% of their income from off-premises installation, service or repair. • Stores deriving over 10% of their receipts from personal property rental (except video rental).
Additional Rules-Apparel Stores • Must be in business with same ownership for three years. • Have a D&B rating of EE1, EE2 or better. • Have a net worth of at least $20,000. • Sell only clothing which meets Federal Flammable Fabrics Act.
Additional Rules-Apparel Stores • Must have a central station burglar alarm. • Must attach alarm tags or security cables to expensive merchandise to discourage theft.
Additional Rules-Furniture and Appliance Stores • In business three years under same ownership. • Have a D&B rating of EE1, EE2 or better. • Net worth of at least $20,000. • Furniture stores over 7,500 sq. ft. must have an automatic sprinkler system with a minimum ISO grading of 70 points.
Additional Rules-Dry Cleaners and Laundries • Plant may have no more than 15,000 square feet of floor space. • Combined building and business personal property values may not exceed $5,000,000 per location.
Additional Rules-Repair Shops • Premises must be protected by a central station burglar alarm. • Must not derive more than 25% of receipts from off-premises operations. • Automobile radio repair should be written under an Auto Trades policy.
Additional Rules-Repair Shops • No more than 10% of the total receipts can be derived from rental of personal property. • Building and business personal property values may not exceed $5,000,000 combined per location.
Additional Rules-Offices • All professional offices must present evidence of professional liability coverage through another insurance carrier.
Coverage and Limits • Farmers Businessowner’s package is based on the ISO BOP, but provides additional coverages and limits to appeal to the unique needs of the retail or service business owner.
Coverage and Limits • The Retail/Service policy is written as either of two packages using the Businessowners Special Property Coverage form. They are: • The Primary Coverage Package • The Premier Coverage Package
Coverage and Limits • The Primary Coverage package is included in all policies while the Premier Coverage package is optional. Aside from the premium difference, most of the differences are related to the limits written under the particular package.
Coverage and Limits • There are some coverages that are available only on the Premier Package. An example would be Machinery and Equipment Breakdown coverage. See the Retail/Service sales visuals 33-2102 thru 33-2109 for an outline of available coverages.
Coverage Combinations • Remember the coverages included in our Primary and Premier endorsements are what makes Farmers BOP different. Be sure you become familiar with the protection provided by each of the coverages.
Coverage Combinations • The process of identifying specific exposures (needs) of the customer, and matching them with the available coverage (features) in our coverage plan establishes them as a benefit to the prospect • Remember to emphasize the benefits, not just the features.
Marketing Support (Continued) • Agent Survey Forms • These forms assist in gathering the necessary information to evaluate a prospect. They can be very helpful in organizing the initial survey of the risk to assess the quality of the risk.
Marketing Support (Continued) • Agent survey forms : • Hardware & Home Improvement 32-7491 • Retail Stores 32-7493 • Food Stores 32-7489 • Printers and Copiers 32-7495 • Dry Cleaners 32-7487 • Offices 32-7485 • Repair Shops 32-7483
Solicitation • Prospect list services • Info USA 800-624-0076 • Dun & Bradstreet 800-624-5669 • iMarket 800-295-8408 • Yellow Pages
Solicitation • Other lead sources • Client focused marketing folders • Business drive by or drop in visits • Referrals • Trade association membership directories • Telemarketing to targeted risks • Direct mail letters
Three Company Marketing • Purpose • The three company marketing program is designed to achieve proper pricing on each policy, to make a positive contribution to surplus, and to be competitive in the marketplace.
Three Company Marketing • The plan has various eligibility requirements which determine whether the risk may be written in Mid-Century Insurance Company, Truck Insurance Exchange or Farmers Insurance Exchange.