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Sales Performance Automation

Sales Performance Automation. Inducing performance through effective automation. Agenda. C-Square Genesis. Domain Leader in India. Average team exposure to pharma:15 years. One of the largest user base in India. Enabled Largest pharma distribution in India. Founded Retail Chain

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Sales Performance Automation

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  1. Sales Performance Automation Inducing performance through effective automation

  2. Agenda

  3. C-Square Genesis Domain Leader in India. Average team exposure to pharma:15 years One of the largest user base in India Enabled Largest pharma distribution in India Founded Retail Chain Now Religare-wellness C Square is into the business of positively impacting upward revenuefor our collaborating partnersin pharmaceutical industry through effective Sales & Distribution automationandSales Force optimization • This essentially means: • InducingLogistic reach optimization and Product cycle Visibility and control • Management (Product, marketing and sales) responsiveness to the marketREAL TIME! • Reduced inventorywithout impacting salesand hence increased in capital liquidity

  4. C-Square Genesis

  5. Agenda

  6. Where do we impact? Your Company Back-end Production, raw material, Q/A etc Demand -Sales force, - distribution, - C&F, Retail Corporate Planning, Marketing Sales management Go4+ GoGreenSFA Top Gear

  7. Agenda

  8. Market Scenario

  9. Agenda

  10. Field Force - Challenges • Process Control • Large field force typically with few options for contact. • High attrition – loss of data & high cost of building effectiveness in incumbent • Lack of real time picture. • Post event- knee jerk reactions • Communication delays and cost • Promotional Effectiveness Measures • Clinic discussions not captured. • ROI of Dr Investments not known. • Target audience – frequent changes • Poor visibility on marketing reach. • Multi division • Data Integrity & Communication • Time delay in collation & cost. • Large time & cost for communications

  11. Agenda

  12. Product Profile – Go Green SFA (GGSFA) a • * Complete Details in Go4+ E-Brochure

  13. Agenda

  14. Data Flow SAAS Model. No need of separate server & technical staff for maintenance. Updates to solution – automatic Separate data base for each company for data integrity Real Time consolidation reports Controls are defined at Central Level Multiple divisions in a single company database

  15. Agenda

  16. Technical Details • Powered By Microsoft .net platform • MS SQL database • Runs on 64 Bit Windows Environment. • Mobile Application – Java J2ME application • Minimum configuration for mobile : • GPRS activated. • GSM mobiles with Java support • (list of mobiles can be provided)

  17. Agenda

  18. Deployment Admin Field Locations Train the trainer (admin) on basic operations – 1 day On Line / On site training by C Square personnel can be undertaken (chargeable ) • Data in prescribed formats • Setup of Data Flow system – ½ Day • Upload of data for one identified region – 2 days. • Onsite Training ( Admin ) on Basic Facilities – 3 Day • Training on Master Creations – 1 Day • Training on Pricing Definition – ½ Day • Training on Security Features & Parameters – ½ Day • Training on Reports Extraction – ½ Day • Training on Other Features including a/c’s – ½ Day Supported By

  19. Agenda

  20. Major Customers

  21. Agenda

  22. Summary - [Challenges] Pharma Companies On time Intelligence mining Sales process management Last Mile Visibility Easy Reporting Structured Sales planning Sales management Transparent appraisal Reps

  23. Summary – [Unnoticed loss] • Pharma industry looses as high as 60% of the potential revenue due to ineffective analytics and reports. This also is a precursor to common challenges like: • Over production • Increased primary push • High funds blockage • High sales pressure at the field sales force resulting in strategy erosion

  24. Summary – [Are you loosing unnoticed…] ?

  25. Summary – [How C-Square Helps] • C-Square is a Company of Pharma Experts having average experience of 15years • C-Square’s intent is to Help manage your Assets (People, Knowledge or Relationship assets). • C-Square Solution helps on Demand side of your business. • C-Square expertise is to unknot complexity in the Pharma Distribution business • C-Square’s Go4+ is a complete CFA/CSA/Super Distributor management solution including customised Price Management. • Simplified Deployment in Days and not in months. • Multi Support channel.

  26. Agenda

  27. Other Offerings -PharmSPA

  28. PharmSPA-Serving Demand ecosystem * *Along with Top-Gear

  29. Top Gear-BI Tools • Assisted Business Analytics Gear for the • Marketing, PMT, Sales and CEO. • Intuitive usage: Tangible instant RoI • Offers simplicity and power to everyone • Provides instant business answers • Delivers rapid time to value • Allows any-size deployments • Supports large enterprises and IT needs

  30. Genetics of our Complete solution CEO/CMD/Sales &admin, Marketing, PMT, Distribution Empower Front Line Easy reporting….Just 6 minutes!! Strategic interpretation of reports Assisted reporting Assisted forecasting Smart reporting at convenience Primary-secondary analysis Primary and secondary targeting analysis Gifts and promotional management Trend analysis CRM planning Stockist wise stocks at a glance Assisted planning tools Product performance analysis Claims management Additional efforts mapping tools- A boon for sales team Leave management Sample management Anywhere reporting

  31. Era of Fragmented Approach ends Welcome to integrated performance automation Lets collaborate!

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