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Pet Parenting Over The Years

<br>There has been a gradual shift for people from being pet owners to pet parents. Americans adore pets and consider them to be members of their family.

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Pet Parenting Over The Years

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  1. Pet Parenting Over The Years

  2. The Evolution Of Pet Ownership 91% 25% 32% Of pet owners in the US consider pets to be a family member* Of all British pets are insured** Asian parents shared it was common to have social media profiles for pets*** * Mintel, ‘America’s Pet Owners’, 2013 **The Australian, 2017 ***Euromonitor, 2014

  3. The Boom in Pet Sales As per a report by Acosta, Americans spend around $30 billion on pet food and pet products in 2016. The same report predicts the sale of pet food and products to reach $38 billion by 2020. Source: Nielsen Planners Total xAOC 52 wks ending 4/9/16

  4. A Timeline Of Pet Ownership Over The Years Animals have played an important role in human life over the years. Throughout history, the role of animals in society has shifted from dependency for food, clothing, and transportation to one of companionship and pleasure. Prehistoric Times Middle Ages Pre-Modern Era Modern Era Ancient Civilizations Pets fulfill several functional roles. But companionship still forms the primary function of a pet. The first domesticated animal was wolf, predecessor to the modern dog. Pet keeping, though rising in popularity, was still considered to be unnatural. Pet keeping and pet breeding became formalized and a way of life. The concept of working dogs and pet ownership came into practice.

  5. Transition from Owners To Parents There has been a gradual shift for people from being pet owners to pet parents. Americans adore pets and consider them to be members of their family. In fact, around 80% of parents treat their pets as children. The highest numbers of pet parents are Millenials and Baby Boomers, with the ratio of households with pets being more than households with kids. From celebrating to their birthdays to talking to them daily, they treat pets just like their babies.

  6. Changing Trends in Pet Parenting Pet Spend 46% 36% Buy products with wellness benefits Spend $500 yearly on medicine and grooming Most pet parents are concerned about the health and wellbeing of their pets. They also spend a lot of money on grooming and medical expenses.

  7. Changing Trends in Pet Parenting Pet Food 53% Of millenials feel it’s important to dine with pets. Pet food too has experienced a major shift. While previously, pet food included everything from kibble to bones to rawhide, presently parents are becoming more conscious. Concepts such as grain and gluten-free dog treats, preservatives-free are penetrating the market. Natural dog treats are gaining popularity. Parents are switching over to homemade food and being more conscious about what they’re feeding their pets. They also like to dine with their pets.

  8. Changing Trends in Pet Parenting Pet Insurance 200% 1.8 Rise in revenue of pet insurance companies Billion number of insured pets in North America In the 1960s and 1970s, there weren’t many facilities to treat sick pets. However, the millenials are changing that. The love and attachment they feel for their pets make them spend more to keep them healthy and help them longer.

  9. Changing Trends in Pet Parenting Pet Technology With present innovations in technology, even the pet industry has not been left behind. Some of the biggest fields which have been transformed by innovation are food, lifestyle, and medical care. $486M Amount spent on pet technology from 2012-2016

  10. The Future Ahead Pet parenting has come a long way with major changes shaping it in the last 20-30 years. The growing emotional bond between parents and their pets means that it has ceased to be just about pet satisfaction. Parents have become more conscious about their pets’ growing needs which has enabled them to feel a part of the satisfaction that their pets feel, creating a mutual experience. This is only going to grow in the future.

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