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TV Market in Ukraine: September 2010 By Dmitry Lupkin CE & Photo Sector

GfK Retail and Technology. TV Market in Ukraine: September 2010 By Dmitry Lupkin CE & Photo Sector Retail & Technology Department GfK Ukraine 34 Lesi Ukrainki Blvd., off. 601 01133, Kyiv, Ukraine Tel.: +380-44-230-0260 www.gfk.com www.gfk.ua. Agenda. 1.

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TV Market in Ukraine: September 2010 By Dmitry Lupkin CE & Photo Sector

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  1. GfK Retail and Technology TV Market in Ukraine: September 2010 By Dmitry Lupkin CE & Photo Sector Retail & Technology Department GfK Ukraine 34 Lesi Ukrainki Blvd., off. 601 01133, Kyiv, Ukraine Tel.: +380-44-230-0260 www.gfk.comwww.gfk.ua

  2. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED • 3D • Frequency • Media Player • Web content 4 Summary

  3. YTD’09 vs YTD’10 +10%

  4. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED • 3D • Frequency • Media Player • Web content 4 Summary

  5. YTD Total market = 417,2 Ths. Units Coverage estimation 2010 – 90%

  6. 2010 Total market forecast 690,4 Ths. Units (+55% vs 2009yr)

  7. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED • 3D • Frequency • Media Player • Web content 4 Summary

  8. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED-TV • 3D • Frequency • Media Player • Web content 4 Summary

  9. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED-TV • 3D • Frequency • Media Player • Web content 4 Summary

  10. LG price decreased significantly mainly due to introduction of M2280D-PZ model (monitor with built in TV-tuner)

  11. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED-TV • 3D • Frequency • Media Player • Web content 4 Summary

  12. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED-TV • 3D • Frequency • Media Player • Web content 4 Summary

  13. PRJ 71588 - RG 1897953 - RP 8853783 - ID 252360030 TH YTD08 + YTD09 + 13M BOLD TEXT / SH1 M:\Documents and Settings\dolupk\Local Settings\Temp\CH6B.tmp 2010-11-04 13:31:23 COLUMN_STACKED_100 PTV/FLAT Sales Units % YTD'09 - Sep 10 Ukraine LCD-DISPLAY UA - Total (Total) LCD 2 Frequency Segments % SH1 TH YTD08 + YTD09 + 13M BOLD TEXT 71588 1897953 8853783 1732 1729

  14. PRJ 71588 - RG 1897953 - RP 8853998 - ID 255133433 TH YTD08 + YTD09 + 13M BOLD TEXT / SH1 M:\Documents and Settings\dolupk\Local Settings\Temp\CH73.tmp 2010-11-04 13:33:08 LINE PTV/FLAT Price UAH SEP09 - SEP10 Ukraine LCD-DISPLAY UA - Total (Total) LCD 2 Frequency Facts 12m SH1 TH YTD08 + YTD09 + 13M BOLD TEXT 71588 1897953 8853998 1744 1741

  15. PRJ 71588 - RG 1897953 - RP 8854080 - ID 252360990 TH YTD''''''''08 + YTD''''''''09 + 13M BOLD TEXT / SH1 M:\Documents and Settings\dolupk\Local Settings\Temp\CH7B.tmp 2010-11-04 13:36:05 COLUMN_STACKED_100 PTV/FLAT Sales Units % APR10 - SEP10 Ukraine LCD-DISPLAY UA - Total (Total) LCD 2 Frequency brands shares SH1 TH YTD''''''''08 + YTD''''''''09 + 13M BOLD TEXT 71588 1897953 8854080 1756 1753

  16. PRJ 71588 - RG 1897953 - RP 8856276 - ID 255133476 TH YTD''''''''08 + YTD''''''''09 + 13M BOLD TEXT / SH1 M:\Documents and Settings\dolupk\Local Settings\Temp\CH81.tmp 2010-11-04 13:38:27 LINE_GROUPS PTV/FLAT Weighted distribution APR10 - SEP10 Ukraine LCD-DISPLAY UA - Total (Total) LCD 2 Frequency Facts 6m SH1 TH YTD''''''''08 + YTD''''''''09 + 13M BOLD TEXT 71588 1897953 8856276 1768 1765

  17. PRJ 71588 - RG 1897953 - RP 8856276 - ID 255133450 TH YTD''''''''08 + YTD''''''''09 + 13M BOLD TEXT / SH1 M:\Documents and Settings\dolupk\Local Settings\Temp\CH84.tmp 2010-11-04 13:38:49 LINE_GROUPS PTV/FLAT Number of selling models per shop APR10 - SEP10 Ukraine LCD-DISPLAY UA - Total (Total) LCD 2 Frequency Facts 6m SH1 TH YTD''''''''08 + YTD''''''''09 + 13M BOLD TEXT 71588 1897953 8856276 1768 1765

  18. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED-TV • 3D • Frequency • Media Player • Web content 4 Summary

  19. Agenda 1 Total TV market: general overview 2 LCD-TV • General overview • Competition 3 LCD-TV features • Full HD • LED-TV • 3D • Frequency • Media Player • Web content 4 Summary

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