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GfK Displays (Monitors) Ukraine October 2011 Valentina Pechonchik GfK Ukraine

GfK Retail and Technology. GfK Displays (Monitors) Ukraine October 2011 Valentina Pechonchik GfK Ukraine E-mail address: Valentina.Pechonchik@gfk.ua Tel.: +380/44/230-0260 (int. 1705). GfK Retail and Technology. Channel structure Ukraine. Panelmarket. B2B. B2C. CES. Computer Shops.

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GfK Displays (Monitors) Ukraine October 2011 Valentina Pechonchik GfK Ukraine

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  1. GfK Retail and Technology GfK Displays (Monitors) Ukraine October 2011 Valentina Pechonchik GfK Ukraine E-mail address: Valentina.Pechonchik@gfk.ua Tel.: +380/44/230-0260 (int. 1705)

  2. GfK Retail and Technology Channel structure Ukraine Panelmarket B2B B2C CES Computer Shops System Houses TCS+OES Chains+HM Ind.+VS IT-Resellers IT MailOrder Electric Sp. Variety St. Pure Players Mobile Phone Specialists Office Equipment Spec. Computer Hardware - Separately reported channels

  3. GfK Retail and Technology Universe / Sample UKRAINE 2010 vs. 2011 Total Sample September 2011 – 3834

  4. GfK Retail and Technology Retail organizations with minimum 6 outlets. They have a large assortment mainly with brown and white goods. DEFINITION Definition of GfK Channels Telecommunication Specialists (TCS): DEFINITION The main turnover of telecom specialists is made with mobile phones products (at least 50%) Consumer Electronic Stores (CES): Computer Shops and System Houses: DEFINITION of Computers Shops These retailers (who mainly sell computer material and have a retail outlet) make more than 50% of their turnover by selling computer hardware, peripherals and supplies. Their main target group is private consumers DEFINITION of System Houses Definition: These retailers rely on B2B sales for the majority of their business. As for VAPs, a significant part of the turnover is based on client orientated system advice, tailor-made solutions, training software, services etc.

  5. MONITORS

  6. Included in this product group • Examples of Products: • Excluded from this product group • Examples of Products: Definition Displays are all kind of displaying devices for electronic signals (analogue or digital) using CRT, LCD, OLED, Plasma or any other/further Screen Technology. Displays are connected to a computer, Notebook, Network, camera or any other electronic device for displaying information. Various additional functions can be integrated in the display device or its standing, such as USB-Hubs, Microphones, Loudspeakers, Cameras, etc. Also Displays which are showing “stored content” without cable/wireless connection to electronic devices are included in this category. Displays do not have a build in TV-Tuner. Rackmount Monitors are also part of this product group (like the products from APC).

  7. AGENDA Monitors: 1 • General market overview 2 • Competitive review 3 • Channel dynamics 4 • Market classification by price 5 • Development in technology

  8. AGENDA Monitors: 1 • General market overview 2 • Competitive review 3 • Channel dynamics 4 • Market classification by price 5 • Development in technology

  9. AGENDA Monitors: 1 • General market overview 2 • Competitive review 3 • Channel dynamics 4 • Market classification by price 5 • Development in technology

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