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KWLS – Tips and Tricks

KWLS – Tips and Tricks. Beth Torrence. Beth Torrence. Southeast Regional Resources Director KWU International Master Faculty Owner, myREDresources One of two instructors for eEdge for Leadership and Ambassador Trainers www.BethTorrence.com Facebook.com/BethTorrence

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KWLS – Tips and Tricks

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  1. KWLS – Tips and Tricks Beth Torrence

  2. Beth Torrence • Southeast Regional Resources Director • KWU International Master Faculty • Owner, myREDresources • One of two instructors for eEdge for Leadership and Ambassador Trainers • www.BethTorrence.com • Facebook.com/BethTorrence • Twitter: @BethTorrence

  3. Ground Rules • Turn off your phone’s. • Turn off your iPad’s“clicks.” • Keep the conversation focused on the value of KWLS. • Write down the value points as we discuss them. • Create a list of implementation items.

  4. Ground Rules (Continued) • Hold your questions till the end of the session. • Visit the KW Technology Booth for specific information about your situation.

  5. What We Will Cover • KWLS and My Listings My Leads • Where your KWLS listing is exposed • Take control of your listing data • KWLS – Beating syndication • KWLS – Creating listings • Q & A • Resources Go to Insert Footer and enter the breakout title here!!!

  6. KWLS and My Listings My Leads Go to Insert Footer and enter the breakout title here!!!

  7. What is the KWLS? • KWLS is OUR data • Keller Williams Realty is the ONLY national company to have this database! • Your lead protection system

  8. My Listings, My Leads • “My Listings, My Leads” is about building our agents’ businesses through: • Connecting KW.com and Market Center website visitors with our KW agents • Marketing our agents’ listings and generating buyer leads that go directly to you, the listing agent

  9. Where Your KWLS Listing Is Exposed

  10. KW.com and Market Center Websites

  11. KWLS Listing Landing Page

  12. KWLS Listing Landing Page

  13. Syndication

  14. Syndication http://www.listhub.com/channels

  15. Syndication

  16. Syndication

  17. Syndication

  18. Syndication

  19. Take Control of Your Listing Data Go to Insert Footer and enter the breakout title here!!!

  20. Why KWLS? # Photos? MLS = ? KWLS = 30 Brand Photos? MLS = NO KWLS = YES! # Characters in Description? MLS = ? KWLS = 4000 Brand Description? MLS = NO KWLS = YES! Branded Virtual Tours? MLS = NO KWLS = YES!

  21. Customize Listing Details

  22. Customize Listing Details

  23. Customize Listing Details

  24. KWLS – Beating Syndication

  25. Listing Data Flow Agent MLS KWLS ListHub • Local Sites • Wolfnet • Market Leader • Local Publications Realtor.com Agreements thru NAR

  26. What if My MLS Already Syndicates? MLS Syndicates Syndication Websites No problem! MLS

  27. What if My MLS Already Syndicates? MLS Syndicates Enter Listings Syndication Websites Agent Profile on KW.com MLS KWLS Enhanced Syndication Websites KW.com Listing Page kwluxuryhomes.com KWLS Syndicates

  28. What if My MLS Already Syndicates? MLS Syndicates Syndication Websites KWLS Enhanced KWLS Enhanced listing always has priority! MLS Syndication Websites KWLS Syndicates

  29. Questions to Get Started • Does my MLS Syndicate? • If so, how? • Through what channels? • Does my MLS give me the agent the ability to turn off that syndication? • Does it give the broker the option?

  30. Take Control of Your Listings Turn off syndication at the MLS level. Add your KWLS listings manually. Turn syndication back on (if required). Listing landing page will direct visitors back to you, the listing agent.

  31. KWLS – Creating Listings

  32. KWLS – Creating Listings

  33. KWLS Creating Listings Complete as many fields as possible to fully expose listing details. Room dimensions, additional features, fireplaces, etc. Much of this information does NOT pull from your MLS

  34. KWLS Creating Listings Go to Insert Footer and enter the breakout title here!!!

  35. KWLS – Creating Listings • Provide full description using description field when creating a KWLS listing • BE SURE TO LOCK THE DESCRIPTION USING THE CHECK BOX • TIP: Add text “CONTACT OFFICIAL LISTING AGENT SALLY SMITH AT 512-555-1212. Visit us at www.SallySmith.com for more information.”

  36. KWLS – Creating Listings Go to Insert Footer and enter the breakout title here!!!

  37. KWLS – Creating Listings Add multiple photos (up to 30). Consider using interesting photos, not just the front of the house.

  38. KWLS – Creating Listings

  39. KWLS – Creating Listings

  40. KWLS – Creating Listings • Watermarking and Branding Software • PicMonkey.com • Microsoft PowerPoint • Paint • Photoshop • Picasa

  41. Q and A Questions about your specific MLS can be answered by the KW Technology Booth in the KW Exchange (Exhibit Hall). Go to Insert Footer and enter the breakout title here!!!

  42. Support Resources On - demand training videos myKW > Education > KWConnect > Agents > Technology Training

  43. Support Resources Answers to FAQs answers.kw.com > KWLS

  44. Resources Moving Forward Weekly emails from KW Technology. READ THEM! Slide #45 KW Technology: Rock Your eAgentC Site

  45. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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