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Get the Word Out! Developing a Communications Plan for Your Library’s Events

Get the Word Out! Developing a Communications Plan for Your Library’s Events. WALE Annual Conference Oct. 2, 2009 Julie Miller, Associate Dean. Outcomes for Today. A process of developing a communication plan for an event at your library An example that demonstrates each part of the process

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Get the Word Out! Developing a Communications Plan for Your Library’s Events

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  1. Get the Word Out!Developing a Communications Plan for Your Library’s Events WALE Annual Conference Oct. 2, 2009 Julie Miller, Associate Dean

  2. Outcomes for Today • A process of developing a communication plan for an event at your library • An example that demonstrates each part of the process • Helpful resources

  3. Oktoberfest: A Case Study

  4. Step 1 Identify the Message What is your purpose? • Call to action • Inform • Persuade; build support • Create an image • Set expectations • Incite emotion

  5. Oktoberfest: A Case Study Purpose: To sell tickets to people who will contribute $ to the library (and enjoy it!)

  6. Oktoberfest: A Case Study Message: Join us at Oktoberfest, EWU Libraries’ annual fundraiser dinner and auction. All proceeds benefit the EWU Libraries Collection Endowment Fund for the purchase of books and journals.

  7. Step 2 Define the Audience(s)

  8. Internal & External Audiences

  9. Oktoberfest: A Case Study

  10. Step 3 Select the Channel(s) of Communication

  11. Channels of Communication

  12. Match the Audience to Channels

  13. Match the Audience to Channels

  14. Oktoberfest: A Case Study

  15. Step 4 Adapt the Message to the Audience(s) Wanted: Rockin’ Donations for OktoberfestLast year EWU Libraries raised nearly $35,000 (net), thanks in large part to the generous gift baskets and other donations from EWU departments & Calling all daddy-Os and dollies! Join us at Roktoberfest, Rock in’ the Library, EWU Libraries’ annual fundraiser dinner and auction. Dinner includes classic American diner fare—complete with car hops on roller skates—provided by

  16. Oktoberfest: A Case Study

  17. Step 5 Develop a Timeline

  18. Oktoberfest: A Case Study Spring: • set date (football schedule) and theme • send out “save the date” postcards Early Summer • big push for donations • prepare graphics • draft press releases • input event in Web calendars Late Summer • big push for external print and media contacts Fall Quarter • EWU promotions

  19. Step 6 Put the Plan into Action • Assign responsibilities • Get permission as needed • Marketing & Communications Office • Get help if it’s available • Graphics • PR or media specialist • Editor/proofreader

  20. Step 7 Assess the Results • Poll attendees • Word of mouth • Brief survey • Surveymonkey link • Debriefing meeting • What worked? What didn’t • Adjust plan for next year

  21. Questions? Julie Miller jmiller7@ewu.edu

  22. www.ewu.edu/oktoberfest

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