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THE THIRD RFU STRATEGIC PLAN 2008/09 – 2015/16

THE THIRD RFU STRATEGIC PLAN 2008/09 – 2015/16. Third Strategic Plan. Mission Statement Environment Corporate & Social Responsibility Elite & Professional Rugby Community Rugby Tournaments & Competitions Business Operations Twickenham Stadium Information Systems

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THE THIRD RFU STRATEGIC PLAN 2008/09 – 2015/16

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  1. THE THIRD RFU STRATEGIC PLAN 2008/09 – 2015/16

  2. Third Strategic Plan • Mission Statement • Environment • Corporate & Social Responsibility • Elite & Professional Rugby • Community Rugby • Tournaments & Competitions • Business Operations • Twickenham Stadium • Information Systems • Corporate Communications & International Relations  • Corporate Governance & Game Management  • Finance and Funding 1 2 3 4 5 6 7 8 9 10 11 12

  3. Mission Statement • To lead, promote and govern the whole of English Rugby Union expertly and with equity and fairness whilst maintaining the game’s core values and ensuring it remains a sport for all.

  4. Environment • Growth since RWC 2003 12% Adult players 27% Youth players 49% Mini/Junior players 74% Coaches 61% Referees 41% Volunteers

  5. Corporate Social Responsibility

  6. Corporate & Social Responsibility • Equity & diversity • Player safety • Support catastrophically & very seriously injured players: RFU Injured Players Foundation • Safeguarding • Anti doping • Health & safety for clubs & CBs • Environment & transport

  7. Elite & Professional Rugby

  8. England England Saxons England U20s England U18s England Sevens Guinness Premiership The Championship Academies England Women England Women A England Women U20s England Women Sevens Elite Women’s Domestic Rugby Elite Coaches Elite Referees Elite & Professional Rugby Successful national team delivers revenues

  9. Community Rugby

  10. Community Rugby • Four year growth cycle around Rugby World Cup. • Clubs • Students • Schools • Coaches • Referees • Volunteers • Constituent Bodies • Women’s Community Rugby

  11. Tournaments & Competitions

  12. Tournaments & Competitions • Develop, manage & regulate appropriate, sustainable competitions for all sectors • International Competitions/Tours/Events • Domestic Competitions • Leisure Rugby • Regulations • England Counties XV • Schools teams • Students team

  13. Business Operations

  14. Business Operations • Secure & maintain revenue + drive down costs • Tickets • Revenue • Rugby Stores & Online • Twickenham Experience Ltd • England Rugby Supporters Club • England Rugby Travel • RFU Hotel Ltd • RFU Health & Leisure Ltd

  15. Twickenham Stadium

  16. Twickenham Stadium • A world class sport and entertainment complex 365 days a year • Housing • Transport • Safety & security • Corporate boxes • Concerts

  17. Information Systems

  18. Information Systems • Reliable, user friendly tools to collect & share data to manage & measure rugby • rfu.com • RugbyFirst • Management Information System • IT infrastructure

  19. Communications

  20. Communications • Build a strong voice for the RFU • Public Affairs • Press & Media Management • Corporate Communications • International Relations • Local Community Relations • Internal Communications

  21. Corporate Governance & Game Management

  22. Corporate Governance & Game Management • One National Governing Body for all forms of Rugby Union • Efficient & effective structures • Operational efficiency • Protect and promote the game’s Core Values to all present and future participants • Discipline • Incorporation of clubs & CASC • Learning culture & decentralise HR

  23. Finance & Funding

  24. Finance & Funding • Prudent & professionally managed funding during unprecedented global economic uncertainty • Grow turnover from £118m to £200m • Operating costs within 80% of turnover • Community:Elite investment 45%:55% • PRL <> EPS, EQPs and Academies • Championship <> EQPs, England qualified coaches and facilities • Clubs at levels three and below <> insurance, travel and facilities • £100m funding to Rugby Football Foundation • Special Purpose Corporate Vehicle to assist failing clubs • £7.5m reserves + grow by £2.5m each RWC cycle • Minimum cash availability £10m

  25. Key Themes • Maintain core values and a united game – club and country • Return England team to a top three ranked position • England qualified players, coaches and referees • Build on the momentum achieved in the community game • Focus community game investment on facilities, development & insurance • Support and strengthen clubs - all levels, sectors & age groups. • Enhance RFU image and reputation & improve communications. • Reduce bureaucracy, empower, recognise & encourage volunteers. • Integrate the RFUW and new leisure formats into the RFU. • Play a leading and positive role in the IRB and Six Nations.

  26. THE THIRD RFU STRATEGIC PLAN 2008/09 – 2015/16

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