Educational Programs - Toolkit CHILDREN BOOKS June 03 th , 2013 - Diana Dumet

1. Educational Programs - ToolkitCHILDREN BOOKSJune 03th, 2013 - Diana Dumet

2. Kids & Youth Programs – The Plan We want To Be Differentiated Insightful Creative Consistent Standardized Educational 2013 PLATFORMS Chicky Promos Premiums CSR Nutrition & Education KFC Experience Playgrounds Chicky Parties Birthdays Chicky Zone Online Space • Grow transactions • TVC promoting Kids Parties • Improved Experience in Stores • Educational Books • Kids Menu • Online Education • Chicky Website • Digital Content • Maintain Children Books are part of the CSR Pillar of KFC Kids Programs!

3. Children Books • This Toolkit describes how to implement the 4 Children Books prepared to: • Generate Positive Public Relations for KFC® • Increase Brand Loyalty of families and children with KFC® • Proof to consumers that KFC® is a Brand with a Huge Heart! • Contribute to Children’s Education and KFC® becoming a positive influence in the life of families. • Please use these 4 Children Books to embrace and leverage your campaign to bring news about the Educational efforts of KFC®. • We are delivering turn-key ready to use and also “open source files” so your local agency and printing partner can adjust to your specific needs.

4. Children Books: 4 Topics • What are we providing: • Low Res – PDF Files • To add it to your local website • High Res- Open Files • To be able to print locally • Teaching about: • Healthy habits • Balance in food • Exercise & activity • Teaching about: • Saving Energy • Water Recovery • Environmental Problems • Animal Extinction • World Hunger Relief • Teaching about: • Diversity • Cultures • Tolerance • Teaching about: • Planets • Stars • Asteroids • Galaxies • Astronauts

5. Children Books: Guidelines Important to Consider: • We recommend activating 1 book at a time. With a duration of 4 – 6 weeks, similar to a Movie Premium Window. • The books can also be activated in between Premium Calendar Windows. • The books can also be activated as additional gifts for special programs organized through the Chicky Club, School Programs, and Kids Parties. NOTE: The books CANNOT be sold to consumers. Books do not have ISBN# as are considered to not be retailed.

6. Children Books: Guidelines Implementation: 1) Weekly facebook® post banners schedule To start each book activation, post a banner in Facebook® letting your fans know about this great resource. Invite parents to visit KFC® stores to have access to these books. Please observe the following post banners sequence: • 2) Communicate in the Store: • Create a POP that promotes the books: Audience will be Children and Parents. • Let Children Know about this new resource through your Market Website. • Display the book in the store • 3) Offer the books as a downloadable version in your local KFC website: • If you have a section for kids, upload a printable pdf. version • You may choose to separate activities of the book and offer them as individual downloadable activities

7. Children Books 4 Educational Books can be downloaded atthe link below: https://yri.box.com/s/mnz89hn6mn3y76nq4qug FOR SUPPORT OR QUESTIONS CONTACT: Diana Dumet Diana.dumet@yum.com (954) 626-5368