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Advertising and product placement

Advertising and product placement. By Therese Kleveland. Who’s advertising ? Why do they advertise? Where do they advertise? Recourses in ads. Advertising. Does advertising work? How and why?. Advertising. Successful advertisement :. A ttention I nterest D esire A ction.

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Advertising and product placement

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  1. Advertising and product placement By Therese Kleveland

  2. Who’s advertising? • Why do theyadvertise? • Where do they advertise? • Recourses in ads Advertising

  3. Does advertising work? • How and why? Advertising Successful advertisement: Attention Interest Desire Action

  4. What is product placement? • Where does it come from? • Who’s using product placement and why? • 60 % more positive Product placement

  5. Product placement in the UK: • 28. February • Can’t include: Alcohol, gambling, medicines, baby milk or weapons. • “PP”-logo Product placement

  6. The Media – Advertising – the Tricks ofthe Trade • http://advertising.aboutcrawler.com/ • http://en.wikipedia.org/wiki/Advertising • http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/ • http://www.mgientertainment.com/insights/product-placement-2/ • http://www.youtube.com/watch?v=eQ5uztI9EvI&feature=related • http://www.youtube.com/watch?v=ofICNgc8lqU • http://funkydowntown.com/category/creative-ads/page/10/ Sources:

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