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Understanding Advertising and Product Placement: Strategies and Impact

This comprehensive overview by Therese Kleveland explores the fundamentals of advertising and product placement. It addresses key questions such as who advertises, why they do it, and where these ads are found. The analysis delves into the effectiveness of advertising, detailing how successful advertisements capture Attention, Interest, Desire, and Action (AIDA). Additionally, it discusses the origins, applications, and effectiveness of product placement, revealing that it delivers 60% more positive consumer responses. Explore the tricks of the trade in modern advertising and media strategies.

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Understanding Advertising and Product Placement: Strategies and Impact

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Presentation Transcript

  1. Advertising and product placement By Therese Kleveland

  2. Who’s advertising? • Why do theyadvertise? • Where do they advertise? • Recourses in ads Advertising

  3. Does advertising work? • How and why? Advertising Successful advertisement: Attention Interest Desire Action

  4. What is product placement? • Where does it come from? • Who’s using product placement and why? • 60 % more positive Product placement

  5. Product placement in the UK: • 28. February • Can’t include: Alcohol, gambling, medicines, baby milk or weapons. • “PP”-logo Product placement

  6. The Media – Advertising – the Tricks ofthe Trade • http://advertising.aboutcrawler.com/ • http://en.wikipedia.org/wiki/Advertising • http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/ • http://www.mgientertainment.com/insights/product-placement-2/ • http://www.youtube.com/watch?v=eQ5uztI9EvI&feature=related • http://www.youtube.com/watch?v=ofICNgc8lqU • http://funkydowntown.com/category/creative-ads/page/10/ Sources:

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