Presentation Transcript

1. 2 DE (est)
2. THESE TOOLS DID NOT EXIST 10 YEARS AGO
3. -Steve Denning “The purpose of a business is to delight the customer”
4. -Joe Justice “The agile manifesto applies to all industries. When we read it and its 12 principles, and switch each mention of “software with “customer visible value”, we have an elegant methodology that applies to all business.
5. agile Sales, PR, & Marketing
6. Exercise What do these groups output? agile Sales, PR, & Marketing
7. Exercise What do these groups input? agile Sales, PR, & Marketing
8. Sales, PR, & Marketing:Input:Product Line and capacityDelivery team demosCustomer observationOutpuT:External ads: How our products/services delight the customerInternal ads: what we can make to increase customer delightTrust between customer and companyContracts Between Customers and delivery teams
9. An Example: agile Sales, PR, & Marketing
10. Tait Radio: Christchurch, New Zealand
11. They use a Scrum team with a Sales, PR & Marketing backlog to communicate customer value agile Sales, PR, & Marketing
12. We value:Individuals and interactions over processes and toolsDelivering value over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a plan
13. Do we have Sales, PR, or Marketing in the room?
14. SCALING AGILE Agile 1.0, 2.0, 3.0.
15. - Agile Principles - Agile Principles - Agile Principles - Radical Management - Agile Accounting - Agile Principles Agile 2.0 requires Agile practices for:Human Resources (HR)MarketingDesign/CreativeFinanceLegalSenior Management
16. Exercise Individuals and interactions over processes and toolsDelivering value over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a plan Sales, PR & Marketing: pLUS/delta
17. GOOD PRACTICES Make clear that this group will operate a little differently each week Coach for this Scrum Team Invite customers to prioritize your backlog Transparency about direction and product goals Consider placing Sales, PR, Marketing staff inside delivery teams Create clear customer user flows and post them publicly agile Sales, PR & Marketing
18. For more information on Agile, Lean, Scrum, XM: www.SolutionsIQ.com
19. KEEP UP THE AWESOME!! RAPIDLY SOLVE PROBLEMS FOR SOCIAL GOOD. Join us! Email info@WIKISPEED.com
20. 7. Customer Visible Value is the primary measure of progress.8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.9. Continuous attention to technical excellence and good design enhances agility.10. Simplicity--the art of maximizing the amount of work not done--is essential.11. The best architectures, requirements, and designs emerge from self-organizing teams.12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly. 1. Our highest priority is to satisfy the customerthrough early and continuous deliveryof Customer visible value.2. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.3. Deliver Value frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.4. Business people and the Delivery team must work together daily throughout the project.5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.6. The most efficient and effective method of conveying information to and within a delivery team is face-to-face conversation.