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SWOT Analysis

SWOT Analysis. Dr. Ramzi J . Mahmood California State University, Sacramento Amman, Jordan October 25 – 26, 2013. SWOT. More about SWOT. Pre-strategic planning Identify factors that influence future outcomes of the University Critical self-analysis Internal strengths and weaknesses

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SWOT Analysis

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  1. SWOT Analysis Dr. Ramzi J. Mahmood California State University, Sacramento Amman, Jordan October 25 – 26, 2013

  2. SWOT

  3. More about SWOT • Pre-strategic planning • Identify factors that influence future outcomes of the University • Critical self-analysis • Internal strengths and weaknesses • External opportunities and Threats

  4. Strategic Planning Process 1. Mission, vision, and Values 2. Collaborators and Beneficiaries 3. Environmental Scan 4. Goals Making the Plan Work Leadership Communication Assessment 5. Strategies and Action Plans 6. Plan Creation 7. Outcomes and Achievement Strategic Planning in Higher Education: A Guide for Leaders, Center fro Organizational Development and Leadership, Rutgers University

  5. Strength Resources and capabilities that can give the institution a competitive advantage: Examples: reputation, knowledge, skill, location

  6. Weaknesses What makes the institution less competitive and attractive to recruit students and faculty Examples: reputation, high cost structure, poor access, regulations

  7. Opportunities External changes in the environment that potentially could help the institution Examples: unfilled demands/needs (e.g., segment of student population not served, funding opportunities), new technologies, loosening of regulations, removal of barriers

  8. Threats External changes in the environment that may negatively impacts the institution Examples: competition (other institutions), new barriers for students (change in admission rules), change in funding base, modes of delivery (online education)

  9. Areas to Consider in SWOT Analysis • Academic Program • Planning and Assessment • Human Resources and Professional Development • Communication and IT • Access and Location • Faculty and Students

  10. Areas to Consider in SWOT Analysis • Organization • Facilities • Regional Demands and Economy

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