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Bellringer 5/23/13

After watching footage of old commercials, how do you think advertising has changed over time? Does a government have the right to regulate the advertising industry? Why or why not? If so, should there be limits?

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Bellringer 5/23/13

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  1. After watching footage of old commercials, how do you think advertising has changed over time? • Does a government have the right to regulate the advertising industry? Why or why not? If so, should there be limits? • Which advertising techniques do you think are most effective for selling products? Bellringer 5/23/13

  2. Advertising Project Overview, Time-frame, and Rubric

  3. Advertising plays a very large part in determining what products we buy and consume. There are numerous methods of advertising that companies use on a daily basis to try to convince consumers to buy their products. Advertising can be found on the radio, television, and in print. Advertising Group Project (100 pts.)

  4. First… Requirements: • In groups no larger than 4 people, create a unique product that you would like to sell. (You may also work alone.) • Groups will then create a radio, television, or print advertisement. • Each product must have an original logo design. • Each product must have a jingle or slogan. • Each project must have a written reflection answering the questions on the following page. Directions

  5. What type of advertisement is it (informative, competitive, etc.)? • Who is your target audience? • Where would you advertise your product and why? • Where would you sell your product? • How did you come up with the design? • What advertising techniques did you use? • What did you learn from doing this project? Written Reflection (Guiding Questions)

  6. Time Frame Daily Overview • We will start the project on Thursday, 5/23/13. • I will give you 4 class periods, from Tuesday 5/28- Friday 5/31. • We will present on Wednesday 6/05. • Day 1- Decide on product & begin logo design • Day 2- Finish logo design & start work on a slogan/ jingle. • Days 3 & 4- Work on the advertisement & written reflection. Project Time Frame & Guidelines

  7. Hints… Expectations: • Break the responsibilities up amongst group members. • This is a test score, so put forth your best effort. • Be as creative as possible. • Have fun with this! • Each member of the group contributes. • Advertisements are creative & fun. • All components of the project are completed. • Time is not wasted. Hints & Expectations

  8. Total: ____/100 pts.

  9. (CRS) Inference & Supporting Details • (CRS)Generalizations & Conclusions • (CC#7) Integrate and evaluate multiple sources of information presented in diverse formats and media in order to address a question or solve a problem. Target Skills

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