Sports Marketing

1. Sports Marketing Lesson 3- Branding “Team Colors and Signatures”

2. Rebel Baseball League Franchises Blue Division • North Carolina Blizzard • Kentucky Blast • Charlotte Badgers • Tennessee Tornadoes White Division • San Antonio Alamo • Las Vegas Mustangs • Portland Power • OK City Bolt

3. Rebel Baseball League Franchises Blue Division • Nevada Greenbacks • San Antonio Storm • OK City Charge • Portland Pioneers White Division • Carolina Flight • Alabama Defenders • Indianapolis Energy • New Orleans Copperheads

4. Team Colors

5. The Psychology of Color Color psychology refers to investigating the effect of color on human behavior and feelings. • Some say that color has subconscious effect on humans • Some scientists don’t totally buy into it! • Each color evokes a range of human emotions depending on the shade

6. Colors and Their Effects Red • The most emotionally intense color • Red stimulates a faster heartbeat and breathing. • Red clothing gets noticed and makes the wearer appear heavier. • Decorators say that red furniture should be perfect since it will attract attention. Blue • Blue is one of the most popular colors. • It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. • Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. • People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

7. Colors and Their Effects Green • Currently the most popular decorating color. • Green symbolizes nature. • It is the easiest color on the eye and can improve vision. • It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. • Hospitals often use green because it relaxes patients. • Dark green is masculine, conservative, and implies wealth. Yellow • Cheerful sunny yellow is an attention getter. • While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. • It is the most difficult color for the eye to take in, so it can be overpowering if overused. • Yellow enhances concentration, hence its use for legal pads. • It also speeds metabolism.

8. Colors and Their Effects Orange • Orange is a combination of yellow and red and is considered an energetic color. • It calls to mind feelings of excitement, enthusiasm, and warmth. • Orange is often used to draw attention, such as in traffic signs and advertising. Purple • The color of royalty, purple connotes luxury, wealth, and sophistication. • However, because it is rare in nature, purple can appear artificial.

9. Colors and Their Effects Brown • Solid, reliable brown is the color of earth and is abundant in nature. • Light brown implies genuineness while dark brown is similar to wood or leather. • Brown can also be sad and wistful. Black • Black is the color of authority and power. • It is popular in fashion because it makes people appear thinner. • Black outfits can also be overpowering, or make the wearer seem aloof or evil. • Villains, such as Dracula, often wear black.

10. Colors and Their Effects Gold • Gold is related to abundance and power, higher ideals, wisdom and understanding. • It is mentally revitalizing, energizing and inspiring. Silver • Suggests cold, scientific, but also power and prestige. • Suggests earnestness, authority, and practicality. • In business it suggests traditional and conservative.

11. Ways to Choose Team Colors • Use same color scheme as other teams in city • New York Teams • Islanders, Knicks, Mets • Pittsburgh Teams • Penguins, Steelers, Pirates • Northern Florida Teams • Orlando Magic, Tampa Bay Lightening • Seattle • Seahawks and Mariners • Use colors of teams with successful merchandise sales • Use color psychology combinations • Blend of the above choices

12. The Benefits of Choosing Good Colors • Increase your “out of market” sales • People who don’t root for your team • People who live outside your teams market area • Looks good in public • On television • In and on advertisements • In store windows and on displays • On fans wearing merchandise in public

13. Miami Marlins and Tampa Rays Florida Marlins 1993-2011 • Named Florida Marlins • Colors Black, Teal, Silver Tampa Bay Devil Rays 1998-2007 • Named Tampa Bay Devil Rays • Colors Blue, Green, Yellow

14. Miami Marlins and Tampa Rays Miami Marlins 2012 • Now Named Miami Marlins • Colors Black, Yellow, Blue, Orange Tampa Bay Rays 2008 • Now Named Tampa Bay Rays • Colors Dark Blue, Light Blue

15. Commonly Used MLB Colors

16. Team Signatures

17. Company Signatures

18. Professional Team Signatures

19. The Importance of Team Fonts • Must be able to be read clearly • Must look good on merchandise • Will automatically be associated with your team (ex: Subway, Dunkin, Coca Cola)

20. Font Possibilities • Serif vs. San Serif (tails vs. no tails) • Times New Roman (Serif) • Arial (San Serif) • Script vs. Regular Print • CAPS vs. Lowercase R R

21. MLB Examples

23. Swing NEW ORLEANS

24. O klahoma Conquerors B Virginia Beach loodhounds