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Competing with MLB: Creating a New Baseball League and Choosing the Perfect Locations

This lesson focuses on the challenges and strategies for establishing a new baseball league to compete with Major League Baseball (MLB). It examines historical mergers in sports, such as the NFL-AFL and NBA-ABA, and explores what is necessary for launching a successful league, including identifying potential owners, cities, and star players. The lesson emphasizes conducting thorough market research and understanding city demographics, all while evaluating potential franchise locations and their viability compared to existing MLB teams.

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Competing with MLB: Creating a New Baseball League and Choosing the Perfect Locations

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Presentation Transcript

  1. Sports Marketing Lesson 1 The Creation of a New Baseball League

  2. How Can we Compete with MLB? • What past history in sports can we look at? • NFL-AFL merger in 1970 • NBA-ABA merger in 1967 • WHL merger with NHL in 1972 • USFL in mid 1980’s • What do we need to start? • Wealthy potential owners • Cities that can support a franchise • Players that make the fans want to watch

  3. Questions about Franchise Locations • Where are the MLB teams located now? • Which states can handle another franchise? • Which cities have the capabilities of handling a professional sports franchise? • How do we choose the perfect locations?

  4. Choosing the Perfect Location • Conduct market research • Collecting all relevant information about your target markets. • Ways to conduct research • Surveys at games • On-Line and In-Store Surveys • Door to Door • Telephone Surveys • US Census Information

  5. What Demographics Do We Look For in a City? “Demographics are the characteristics of human population segments, used to identify consumer markets.” • Population • Gender Breakdown • Age Brackets Present • Income Level • Education Level • Average Family Size • Poverty Levels

  6. Most Important Considerations • Distance from nearest MLB Franchise • At least 2 hours…more if famous franchise near • Major city in the state • Capital usually a good starting point • Good economic and demographic stats • Alright if certain stats aren’t great • Other major sports teams already there • Has the city ever had a baseball franchise

  7. D Period- Franchise Owners

  8. D Rebel Baseball League 2013 RBL Franchises Portland Omaha Las Vegas OK City San Antonio New Orleans Nashville Charlotte

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