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Dropbox: “It Just Works”

Dropbox: “It Just Works”. Chad Graham. Overview. History Business Model Canvas Problems/Solutions Competition Strategies Website overview Quiz Questions. History/Early Strategies. Founded in 2007 Drew Houston (CEO/Founder) and Arash Ferdowski (CTO/Co-Founder)

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Dropbox: “It Just Works”

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  1. Dropbox: “It Just Works” Chad Graham

  2. Overview • History • Business Model Canvas • Problems/Solutions • Competition • Strategies • Website overview • Quiz Questions

  3. History/Early Strategies • Founded in 2007 Drew Houston (CEO/Founder) and ArashFerdowski (CTO/Co-Founder) • How it started: Saw need for simple file sharing and collaboration • Received venture capital of $1.2 Million through Y Combinator • Announced Dropbox publically in 2008 at TechCrunch50

  4. History-Early Strategies • Aimed initially at individual/tech users to gain trust and demand of future business customers • Created short demo video and posted on Digg to reach innovators (tech enthusiasts) • Used Beta testing with innovators to refine product before launching • Used Amazon’s Simple Storage Services as cloud platform- allowed for minimal infrastructure investments and ability to scale rapidly

  5. Business Model Canvas Freemium Model Simplicity Risk-Reduction: Reliable Backup

  6. Problems/ Solutions • Growing costs for unlimited storage • A: Changed offer to 30-day, with unlimited backup for premium users. • Growth strategy • Organic • Referral • WOM/viral • Support-Focused

  7. Competition • Google (Drive/Docs), Microsoft, Sharpcast’s Hummingbird, Yahoo, SkyDrive, box, Apple/ iCloud, bitcasa, BitTorrent - none had touched the “sync” problem at time of launch • Focus on simplicity as differentiator • Future competition- Pinterest, Instagram, Facebook, Twitter/ other social media

  8. Current Strategies • Beginning to focus on business customers • Space, Security, Support, Controls • Partnering • Acquiring startups in related fields • Photo sharing app- Carousel • “smile score”

  9. Tracking Metrics- AARRR • Acquisition of landing page visitors • Activation from ‘visitor’ to ‘customer’ • Retention of customers • Referral by satisfied customers • Revenue from customer • Developed by investor Dave McClure

  10. Website • Started with intro video • Simple design • Personal feel- language • Easy to navigate and understand

  11. HQ

  12. Quiz • Who was Dropbox’s initial target market? • Colleges • Individuals/ Tech enthusiasts • IT departments • Government offices • Which of the following would you NOT see on a list of value propositions for Dropbox? • Security • Simplicity • Complexity • In what year was Dropbox founded? • 2001 • 2004 • 2007 • 2012

  13. Works Cited • "Dropbox's Business Model Canvas." soundofmine. N.p., n.d. Web. 14 May 2014. <http://soundofmine.wordpress.com/2013/03/10/dropboxs-business-model-canvas/>HBR Article- “It just works” • "Three Brilliant UI Details in Carousel, Dropbox’s New Photo App | Design | WIRED." Wired.com. Conde Nast Digital, 12 Apr. 0014. Web. 15 May 2014. <http://www.wired.com/2014/04/3-ingenious-design-details-in-carousel-dropboxs-new-photo-app/>. • "Inside Dropbox's Urbanized San Francisco Offices - Office Snapshots." Inside Dropbox's Urbanized San Francisco Offices - Office Snapshots. N.p., n.d. Web. 18 May 2014. <http://officesnapshots.com/2013/06/05/inside-dropboxs-urbanized-san-francisco-offices/> • "Dropbox." Dropbox. N.p., n.d. Web. 10 May 2014.https://www.dropbox.com/ • Barley, Lauren, Michael Pao, and Thomas R. Eisenmann. "Dropbox: "It Just Works." Harvard Business School Cases (2011): 1. Business Source Premier. Web. 19 May 2014.

  14. Questions?

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