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Winter Sales Growth and Customer Trends at Wild Islands Breeze (2006-2007)

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Wild Islands Breeze reported a solid 8% increase in sales this winter compared to last year, with a 4% rise in the number of diners. February emerged as our most profitable month due to the influx of Spring Break customers, highlighting an opportunity for future marketing strategies. To capitalize on this potential, we should consider implementing drink specials and half-price happy hours to attract more patrons during peak seasons.

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Winter Sales Growth and Customer Trends at Wild Islands Breeze (2006-2007)

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  1. Wild Islands Breeze Winter 2006-2007 Results • This winter’s sales showed a solid 8% increase over the same time last year. • Also on a positive trend, we increased the number of diners by 4% over last year.

  2. Winter 2005/06 vs. 2006/07Number of Customers

  3. Winter 2005/06 vs. 2006/07Profits

  4. Wild Islands Breeze • Note that February was our most profitable month. This is not surprising, because of the large influx of Spring Break customers. • We should take advantage of these customers next year. Drink specials? Half price happy hour?

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