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Select the Right Font: Transform Your Business with Effective Brochure Designs

Effective font selection is crucial for producing readable brochures and documents. Poor choices can lead to customer frustration and potential business declines. This presentation discusses common font-related complaints such as small text or overly stylized fonts. Key strategies include sticking to simple fonts like Arial or Times New Roman, maintaining appropriate font sizes, and ensuring clear spacing. Avoid excessive italics and flashy designs. By following these guidelines, you can create engaging materials that attract and retain customer attention.

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Select the Right Font: Transform Your Business with Effective Brochure Designs

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Presentation Transcript

  1. “PROPER FONT SELECTION CAN MAKE A DIFFERENCE” -JEFFREY MOSES- PRESENTED BY: JIN AHN

  2. INTRODUCTION • RECEIVING COMPLAINTS OF NON-READABLE BROCHURES? • YOU MAY BE HAVING PROBLEMS OF THE FOLLOWING: 1. WORDS BEING TOO SMALL. 2. TOO MANY ITALICS. 3. UNFAMILIAR FONTS FOR THE GENERAL AUDIENCE. • MOST PEOPLE DO NOT KNOW HOW TO SELECT THE RIGHT FONT IN WRITING A DOCUMENT OR A BROCHURE FOR THEIR BUSINESS.

  3. FONTS & BUSINESS • FONTS SELECTION IS A VERY IMPORTANT MECHANISM IN HELPING A BUSINESS GROW. • A NON-READABLE BROCHURE OR AN AD MAY MEAN A DECLINE IN BUSINESS. • NEED A BROCHURE TO GRAB THE ATTENTION OF THE PEOPLE, YET MAKE IT POSSIBLE FOR THE AUDIENCE TO READ AND NOT HAVE A HARD TIME UNDERSTANDING THE MATERIAL. • SIMPLE EQUATION: • NON-READABLE FONTS = CUSTOMER’S IRRITATION= FAILED BUSINESS

  4. TYPES OF FONTS • THERE ARE THOUSANDS OF FONTS TO CHOOSE FROM. • MAIN ONES USED BY PEOPLE ARE: 1. Times new Roman. 2. Courier. 3. New Century Schoolbook. 4.Arial. • COURIER IS THE NUMBER ONE FONT USED BY MOST OLD-FASHIONED TYPE WRITERS.

  5. DO’S & DON’T FONT USAGE • DO : STAY WITH THE SIMPLE FONT. DO NOT TRY TO BE FLASHY. • DO : USE A FONT SIZE BIG ENOUGH TO BE EASILY READ BUT NOT TOO BIG. 12-POINT FONT IS USUALLY THE MOST ACCEPTABLE. FONT SIZES GO FROM 1 – 100. • DO : USE SUB-HEADINGS WITH BIGGER FONT THAN THE REGULAR TEXT. USE BOLD IF NEED TO GRAB THE READER’S ATTENTION. • DO : DESIGN EACH LINE’S LENGTH EQUALLY. DO NOT RUN MARGINS. • DO : LEAVE PLENTY OF FREE SPACE IN THE DOCUMENT TO SHOW NEATNESS AND CLARITY. • DO : SHOW YOUR FINISHED DOCUMENT TO OTHERS SO THEY CAN PROOF READ.

  6. DO’S & DON’TFONT USAGE II • DON’T : USE ITALICS ALL THROUGH A DOCUMENT. • DON’T : PLACE LINES TOO CLOSELY OR TOO FAR APART. THIS MAKES IT DIFFICULT TO BE READ. • DON’T : USE WHITE FONT COLOR WITH DARK BACKGROUND. RESEARCHERS HAVE SHOWN THIS MAKES IT DIFFICULT FOR PEOPLE TO READ. • DON’T : USE ASTERISKS AT THE START OF EACH MAJOR POINT. RATHER, USE BULLETS OR NUMBERS TO IDENTIFY THEM. • DON’T : USE FLASHY FONTS. USE SIMPLE FONTS WITH SUFFICIENT FONT SIZE MADE EASY FOR PEOPLE TO READ.

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