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ELC 200

ELC 200. Day 19. Agenda. Questions from last Class? Quiz 2 results 5 A’s, 5 B’s, 2 C’s and 1 non-submit Assignment 5 Due April 17 Two more assignments left EBiz plan and presentations Due may 8 @ 8AM More to come Two more Quizes April 17 & May 4

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ELC 200

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  1. ELC 200 Day 19 Prentice Hall, 2003

  2. Agenda • Questions from last Class? • Quiz 2 results • 5 A’s, 5 B’s, 2 C’s and 1 non-submit • Assignment 5 • Due April 17 • Two more assignments left • EBiz plan and presentations • Due may 8 @ 8AM • More to come • Two more Quizes • April 17 & May 4 • Today's’ discussion is on Knowledge Management and Mobile Commerce Prentice Hall, 2003

  3. Question • Define the following • Data • Information • Knowledge • Understanding • Wisdom • Where does learning (and teaching) fit?? Prentice Hall, 2003

  4. Knowledge Management • Knowledge management (KM)—the process of capturing or creating knowledge, storing it, updating it constantly, and interpreting and using it whenever necessary • Knowledge base—the repository for an enterprise’s accumulated knowledge • Promotes an integratedapproach to the process of identifying, capturing, retrieving, sharing, evaluating enterprise information assets: • Documented • Tacit expertise stored in individuals’ heads Prentice Hall, 2003

  5. Online Advice and Consulting • Medical advice • Management consulting • Legal advice • Gurus • Financial advice Prentice Hall, 2003

  6. Portal Speed R&D at Amway • For effective R&D, Amway must develop new products in a streamlined and cost-efficient manner • To support design activity the need fast and easy access to: • Product specifications Formulas • Design criteria Production schedules • Costs Sales trends Prentice Hall, 2003

  7. Amway (cont.) • Artemis—a business intelligence and knowledge management portal • Easier access to corporate knowledge • Browser-based intranet application that enables R&D to: • Quickly find the information and knowledge they require • Collaboration tools • Database for locating company experts Prentice Hall, 2003

  8. Amway (cont.) • Lotus Notes/Domino search agent enables employees to: • Pull data from disparate corporate sources • Generate dynamic reports • Work in a highly secured environment • Time required to access information: • Dropped from days to minutes or seconds • Enabling fast “what-if” investigations Prentice Hall, 2003

  9. Chapter 8Mobile Commerce Prentice Hall, 2003

  10. Learning Objectives • Describe the characteristics and attributes of m-commerce • Describe the drivers of m-commerce • Understand the supportive technologies and their capabilities • Describe the wireless standards and transmission networks Prentice Hall, 2003

  11. Learning Objectives (cont.) • Describe applications of m-commerce to finance, marketing, and customer service • Describe the applications of m-commerce within organizations • Describe B2B and supply chain applications of m-commerce • Describe consumer and personal applications of m-commerce Prentice Hall, 2003

  12. Learning Objectives (cont.) • Describe some non-Internet m-commerce applications • Describe location-based commerce (l-commerce) • Describe the major limitations • Describe some implementation issues of m-commerce Prentice Hall, 2003

  13. NextBus: A Superb Customer Service • The Problem • Buses in San Francisco have difficulty keeping to 20 minute schedule during rush hours • Posted schedule becomes meaningless • The Solution • Bus riders carrying Internet-enabled cell phone or PDA helps: • Find estimated arrival time at each stop, digitally in real time • Soon location-based advertisements will pop up—you have time to get a cup of coffee before the bus arrives—Starbuck’s is 200 feet to the right Prentice Hall, 2003

  14. NextBus (cont.) • The Results • Passengers in San Francisco are happy with the system • Worries about missing the bus are diminished • May discover they have time for a cup of coffee before the bus arrives • Bus company can: • Schedule better • Arrange for extra buses when needed • Improve operations Prentice Hall, 2003

  15. Exhibit 8.1NextBus Operational Model Prentice Hall, 2003

  16. Mobile Commerce: Overview • Mobile commerce (m-commerce, m-business)—anye-commerce done in a wireless environment, especially via the Internet • Can be done via the Internet, private communication lines, smart cards, etc. • Creates opportunity to deliver new services to existing customers and to attract new ones Prentice Hall, 2003

  17. Exhibit 8.2Classes of M-Commerce Applications Prentice Hall, 2003

  18. M-Commerce Terminology • Generations • 1G: 1979-1992 wireless technology • 2G: current wireless technology; mainly accommodates text • 2.5G: interim technology accommodates graphics • 3G: 3rd generation technology (2001-2005) supports rich media (video clips) • 4G: will provide faster multimedia display (2006-2010) Prentice Hall, 2003

  19. Terminology and Standards • GPS: Satellite-based Global Positioning System • PDA: Personal Digital Assistant—handheld wireless computer • SMS: Short Message Service • EMS: Enhanced Messaging Service • MMS: Multimedia Messaging Service • WAP: Wireless Application Protocol • Smartphones—Internet-enabled cell phones with attached applications Prentice Hall, 2003

  20. Specific Attributes of M-Commerce • Attributes of m-commerce and its economic advantages • Mobility—users carry cell phones or other mobile devices • Broad reach—people can be reached at any time Prentice Hall, 2003

  21. Attributes of M-Commerce (cont.) • Value-added attributes of m-commerce • Ubiquity—easier information access in real-time • Convenience—devices that store data and have Internet, intranet, extranet connections • Instant connectivity—easy and quick connection to Internet, intranets, other mobile devices, databases • Personalization—preparation of information for individual consumers • Localization of products and services—knowing where the user is located at any given time and match service to them Prentice Hall, 2003

  22. Exhibit 8.3Characteristics of M-Commerce Prentice Hall, 2003

  23. Widespread availability of devices No need for a PC Handset culture Vendors’ push Declining prices Improvement of bandwidth Explosion of EC in general The Drivers Prentice Hall, 2003

  24. Cellular (mobile) phones Attachable keyboard PDAs Interactive pagers Other devices Notebooks Handhelds Smartpads Screenphones—a telephone equipped with color screen, keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelined—connected by wires to a network Mobile Computing Infrastructure • Hardware Prentice Hall, 2003

  25. Mobile Computing Infrastructure (cont.) • Unseen infrastructure requirements • Suitably configured wireline or wireless WAN modem • Web server with wireless support • Application or database server • Large enterprise application server • GPS locator used to determine the location of mobile computing device carrier Prentice Hall, 2003

  26. Mobile Computing Infrastructure (cont.) • Software • Microbrowser • Mobile client operating system (OS) • Bluetooth—a chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF) • Mobile application user interface • Back-end legacy application software • Application middleware • Wireless middleware Prentice Hall, 2003

  27. Mobile Computing Infrastructure (cont.) • Networks and access • Wireless transmission media • Microwave • Satellites • Radio • Infrared • Cellular radio technology • Wireless systems Prentice Hall, 2003

  28. Exhibit 8.5 Delta Airlines Wireless System Prentice Hall, 2003

  29. Wireless Standards and Security • M-commerce supported by • Standards • Security • Voice systems M-commerce Prentice Hall, 2003

  30. Wireless Standards • Wireless standards • Time-division Multiple Access (TDMA) (wrong in book) • General Packet Radio Services (GPRS) • Code Division Multiple Access (CDMA) • CDMA One • Global System of Mobile Communication (GSM) • WLAN 802.11 (Wi-Fi) • Wideband CDMA Prentice Hall, 2003

  31. Wireless Standards (cont.) • Wireless Application Protocol (WAP)—a set of communications protocols designed to enable different kinds of wireless devices to talk to a server installed on a mobile network, so users can access the Internet • Subscriber Identification Module (SIM) • Wireless Markup Language (WML) • Voice XML (VXML) • Enhanced Data Rates for Global Evaluation (EDGE) • Universal Mobile Telecommunications System (UMTS) • IPv6 Prentice Hall, 2003

  32. Security Issues • Viruses • Smart card security solutions • Voice communication can be intercepted by hackers (phreakers) • One solution is an embedded biometric add-on • Back-end security solutions—public key infrastructure (PKI) and M-CERT (mobile certification) Prentice Hall, 2003

  33. Voice Systems for M-Commerce • Hands-free and eyes-free operations increase productivity, safety, effectiveness • Disabled people can use voice data for various tasks • Voice terminals are portable • 2 ½ times faster than typing • Fewer errors Prentice Hall, 2003

  34. Interactive Voice Response • Interactive voice response (IVR)—acomputer voice system that enables users to request and receive information and to enter and change data through regular telephone lines or through 1G cell phones • Patients schedule doctors’ appointments • Users request pick-up from FedEx • Employees find information, select, or change benefits packages • Electric utilities can respond to customers reporting power outages Prentice Hall, 2003

  35. Voice Portals • Voice portal—aWeb site with audio interface, accessed by making a phone call • Request information verbally from system that: • Retrieves the information • Translates it into a computer-generated voice reply • Tells you what you want to know • Iping.com—reminder and notification service • Helps businesses find new customers Prentice Hall, 2003

  36. Mobile Financial Applications • Wireless electronic payment systems • Mobile phones become secure, self-contained purchasing tools capable of instantly authorizing payments over the cellular network for goods and services consumed • Micropayments—electronic payments for small-purchase amounts (generally less than $10) Prentice Hall, 2003

  37. Mobile Financial Applications (cont.) • M-wallet (mobile wallet)—a wireless wallet that enables cardholders to make purchases with a single click from their wireless devices • Bill payments directly from cell phone via: • Bank • Credit card • Prepaid arrangement Prentice Hall, 2003

  38. Swedish Postal Bank Dagens Industri Citibank Japanese banks Hoover’s wireless (hoover.com) ASB Bank (New Zealand) Boston’s Faneuil Hall Marketplace Examples of Financial Applications Prentice Hall, 2003

  39. Exhibit 8.6Bill Payments by Cell Phone Prentice Hall, 2003

  40. Shopping from Wireless Devices • Buy.com allows shopping from wireless devices • In 5-10 years most businesses will be wireless • Online stores will become showrooms • View products • Purchase them using handheld devices • Possibly enhanced by bar code scanners • Customization may be possible Prentice Hall, 2003

  41. Exhibit 8.7Mobile Shopping Supported by CRM Prentice Hall, 2003

  42. Targeted Advertisement • Personalization of services and enhanced user interface for wireless Web pages from barnesandnoble.com • Knowing user preferences or surfing habits user-specific advertising messages to the location of mobile users • Using GPS marketers can send location-sensitive messages can be sent Prentice Hall, 2003

  43. Targeted Advertisement (cont.) • Get paid to listen to advertisements—listen to a 10–second ad before you dial your cell phone, and get 2 minutes of free long-distance time • Program flopped in the U.S. • SingTel of Singapore recouped its initial investment from ad revenues in about a year Prentice Hall, 2003

  44. Targeted Advertisement (cont.) • Advertisement strategies and guidelines—Wireless Advertising Association (waaglobal.org) is trying to establish wireless ad guidelines • Opt-in ad programs involving mobile message alerts • Addressing issues like spamming and unethical strategies: • Confirmed opt-ins • Personally identifiable information • Push advertising Prentice Hall, 2003

  45. Wireless Advertising in Action • GPS helps target users from their location • Vindigo.com—places to go and things to do in your area • GeePS.com—location-based start-up sent coupons to customers cell phones • Go2Online.com—locations-based Web domain helps mobile travelers find anything (e.g., the nearest oil change) • http://www.go2online.com Prentice Hall, 2003

  46. Supporting Customers & Business Partners(Consumer Services) • Using voice portals in marketing and customer service • Use vendor’s voice portal to check status of deliveries to a job site • Service technicians provided with diagnostic information, enabling them diagnosis of difficult problems • Sales people check inventory status during a meeting to help close a sale Prentice Hall, 2003

  47. Supporting Customers & Business Partners(Consumer Services) [cont.] • Using mobile portals • Mobile portal—a customer interaction channel that aggregates content and services for mobile users • Portals charge for their services (per service or monthly fee): • Public mobile portals (e.g., Imode in Japan) • Corporateportals • Serve a corporation ’s customers and/or suppliers • E.g., major airline portals Prentice Hall, 2003

  48. Supporting Mobile Employees • Smartphones and hand-held devices • Wearable wireless devices—mobile wireless computing devices for employees who work on buildings and other difficult-to-climb places • Cameras Screen • Keyboard Touch-panel display Prentice Hall, 2003

  49. Wearable Devices for Bell Canada Workers • Wearable technology • Powerful computer for pocket • Keyboard attached to the vest • Flatpanel display screen at the waist • Video camera attaches to his safety hat • Cell phone is attached and connected to the computer • Battery pack against the back Prentice Hall, 2003

  50. Wearable Devices (cont.) • Wearable devices enable workers to access: • Work orders • Repair manuals • This system was developed by Xybernaut (xybernaut.com) • Problems with the technology are weather related Prentice Hall, 2003

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