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ZARA SWOT ANALYSIS

ZARA SWOT ANALYSIS. Huang Lucheng (Adelita). Outline Introduction Strengths Weaknesses Opportunities Threats. Introduction. From Spain Belongs to the Inditex Group From 1975 International company 27,000 employees 2,000 stores in 60 countries. Strengths Rapid supply chain

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ZARA SWOT ANALYSIS

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  1. ZARA SWOT ANALYSIS Huang Lucheng (Adelita)

  2. Outline • Introduction • Strengths • Weaknesses • Opportunities • Threats

  3. Introduction • From Spain • Belongs to the Inditex Group • From 1975 • International company • 27,000 employees • 2,000 stores in 60 countries

  4. Strengths • Rapid supply chain • Marketing strategy

  5. Rapid supply chain Supply chain Own production plant Own logistics system

  6. Marketing strategy • Fast fashion • Stockout state

  7. Weaknesses • Limited online service • Product quality

  8. Opportunities • Potential consumers in developing countries • Advertising

  9. Threats • Competitors • High labour cost in European areas

  10. Conclusion • Zara has strengths and opportunities. • It also has some problems to face to.

  11. References ANON., 2008. Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/detail?vid=7&hid=7&sid=0fe046cb-7135-4556-87c4-962149f847e2%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=35423451 > [Accessed 18 August 2012].

  12. ANON., 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11. FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110. KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug, 24-25.

  13. Thanks for listening!!

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