Creating Value through Innovation The changing face of business communications

1. Creating Value through InnovationThe changing face of business communications Simon Gwatkin Vice President, Strategic Marketing Mitel

2. A Mitel View - Hierarchy of Business Needs t t • Develop and refine business processes • Acquire more customers; grow revenue per customer • Expand offerings; differentiate • Form / grow partnerships • Add offices and / or work locations • Add staff; add roles • Establish / maintain customer base • Unified Communications Solution • Communications Solution • Phone System • Phone Service Grow the Business Improve Customer Service To carry out business activities … To meet business needs … Employee Productivity Save / Lower/ Control Costs Communications Requirements Business Activities Hierarchy of Needs

3. t Total Cost of Ownership UnifiedCommuni-cations Solution • Integrates and inter-works with applications used in your business • Flexible: supports how people work in your business Communications Solution Sophistication of decision criteria • High reliability • Works seamlessly across multiple locations • Simple administration Phone System • Basic functionality – dial tone, Voicemail, CLID, etc. • Cost per month Phone Service Communications Requirements Establishing Decision-Making Criteria

4. Technology, Architecture and Design • Easy and inexpensive to scale • Same technology regardless of size, supports different applications in your network • Use it for analog, digital and IP phones and trunks • Works seamlessly across your work locations • Highly reliable and secure • Inter-works perfectly with your infrastructure: existing and planned • Migration options to suit your needs and budget Easy to use Technology, Architecture, and Design Features and Functions Applications and Application Integration Easy to manage How Mitel Optimizes Your Communications TCO

5. Easy to use Technology, Architecture, and Design Features and Functions Applications and Application Integration Applications and Application Integration • Mitel Application Suite co-located on a single server with single point of provisioning and administration • Mitel custom vertical applications + integration with 3rd party vertical applications • Integration and co-product development with horizontal business applications Easy to manage How Mitel Optimizes Your Communications TCO

6. Easy to Use • Plug&work • Easy to see, find and access (phone features, functions, applications) • Easy to tailor • Easy to move from any device, network, communication, or application type to another • Supports individual choice/ preferences in personal electronics • One identity Easy to use Technology, Architecture, and Design Features and Functions Applications and Application Integration Easy to manage How Mitel Optimizes Your Communications TCO

7. Mitel: Unified Communications Portfolio Business Process Improvement Drives CustomerInteraction Mobility Collaboration Management Services Unified Communications Infrastructure Communications Infrastructure • For the very small (20) to the very large (65,000) • Effective migration • Single and multisite functionality • Simple to install, administer, and manage • Secure • Scalable • Reliable, resilient • Small footprint, optimized for minimum power consumption

8. Data Conferencing/ Collaboration Knowledge Management Video Conferencing *Application, desktop, presentation sharing with video and chat Secure / Federated Chat Rules-based Call Routing Audio Conferencing Unified Communications Building Blocks Presence and Availability Management IP-Based Softphone

9. Extending Presence Across the Organization

10. Applications for Mobility and Unified Communications Mitel Mobile Extension Teleworker Solution • Plug and work from any broadband connection • Secure embedded 128 bit AES encrypted voice, SRTP • Fixed mobile convergence • One number, one mailbox Wireless Mitel Collaboration • 802.11 Spectralink sets • Mitel Wireless LAN stand, first-to-market • Mitel Cordless Headset and Handset • Plug and work, no VPN required • Screen pop, knowledge management, caller ID based routing • Conference/Collab Mitel NuPoint Messenger Mitel Quick Conference • Scalability 4-240 ports, +100,000 ports • Simultaneous voice mail models – Advanced UM, SMTP forward • Flexible, simple • Scalable, effective • Secure

11. Mitel Applications Suite NuPoint Messenger 12.0 Advanced UM Mobile Extension 1.6Fixed Mobile Convergence Audio & Web Conferencing Teleworker 4.5 Simple Application Deployment • Single Server • Simpler Deployment & Lower Life Cycle Cost • Lower Cost Application Deployment • Single Administration Interface • Single User Experience • Applications Integration & More…

12. Unified Messaging Adding Value Through Integration……. Conferencing Mobility A Simple, Single Interface to Multiple Applications Presence awareness, VM settings, user configurable call flows

13. Vertical Market and Customer Specific Solutions • Proven operational efficiency - change the way people work • Increase customer loyalty, satisfaction and retention • Business specific solutions

14. Specialized Solutions • Teacher home page and login • Student attendance and absentee notification • School bulletin board • Book a room or AV equipment • Duress notification • Audio and visual emergency broadcasts • As simple as developing a web page

15. Hospitality Applications

16. Social Responsibility Mitel Solutions • Teleworker Solution • Mobile Extension • Audio conferencing • Mitel Your Assistant • Mitel Messaging Server • Mitel Customer Interaction Solutions • Fact: If 100 people telework 1 day per week they will effect a 42 ton reduction in carbon emissions each year. They will also see up to a 25% increase in productivity and reduce infrastructure overhead. Good for the bottom-line and for the environment

17. Sunray Unified IP Client by Mitel • JAVA card sign-on • Authentication challenge • Log in to desktop environment • Log in to Mitel phone with user directory number via Mitel call control server. • Optional – log in directly as a Call Center agent. Mitel Call Control / Telephony Sun Ray Server – Desktop & Telephony Integration Mgmt Virtualized Desktop Environment Integrated single sign-on enhances employee productivity

18. Mitel Managed Services • Differentiated offer addressing a business’s total cost of ownership • Merges business applications, services and support to address unique business requirements • Provides end-to-end business communications services and solutions from a single vendor • Ability to add and adapt to emerging technologies • Strategically connects financial and application objectives in a long term service and support relationship “ ….. line of professional, managed, network and voice services is a true point of differentiation for the company. With them, it has been able to supplement systems sales with higher-margin services, and to present customers with a single source of telephony systems and services without requiring them to lock into long-term investments in technology. — Current Analysis ”

19. 43 million users Enterprise MashUp Mascot Disruption will Continue…..

20. Summary • Unified Communications is not a product • A series of building blocks • Must meet the needs of the individual or group • Each element must add value to a specific business need • The industry move to a software centricity will allow customization • Vendors need to offer different deployment models • The move to Unified Communications is inevitable

21. Thanks…………