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Membership Growth Our Future Presentation by John Gomes RIMC

Membership Growth Our Future Presentation by John Gomes RIMC. Key Messages. The need for Rotary Humanitarian Service is expanding exponentially Our numbers are not meeting this need Address the challenge Success will depend on: Re-energizing ‘moribund’ clubs

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Membership Growth Our Future Presentation by John Gomes RIMC

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  1. Membership Growth Our Future Presentation by John Gomes RIMC

  2. Key Messages • The need for Rotary Humanitarian Service is expanding exponentially • Our numbers are not meeting this need • Address the challenge • Success will depend on: • Re-energizing ‘moribund’ clubs • Strategizing for recruitment, extension and retention

  3. Alarming statistics show a need for Rotary to escalate Service to Humanity… Crime Child abuse and rape Abuse and violence of women 6 Million HIV + Positive in Southern Africa Hunger & Starvation ! Street Children / Orphans 40% Unemployment Illiteracy Drugs in School Plastic shacks NOHOPE ! 200 per day die of Malaria

  4. The need increases – we do not : except for odd blips, we are in steady decline

  5. Especially serious is the loss of members who have been in Rotary fewer than 3 years 18% 20% 10+ years <1 year 1-2 years 14% 5-10 years 18% 2-3 years 3-5 years 10% 20% We lose 42% of new members within 3 years of membership

  6. The reasons for termination are not all are beyond our control Business Transfer Disinterest Moved Attendance No Reason Given Business Pressure Health/ Personal Other Deceased

  7. This threatens our ability to meet Humanitarian needs: the gap is growing Humanitarian Needs GAP Membership

  8. Growth Take Action Trigger Point Business as Usual Ignore We are at a critical stage: What is our future?

  9. For Rotary to remain relevant, we must increase, revive… • This implies: • Invigorating our clubs - Boom- Boom ! • Attracting and Retaining quality members • Adopting the appropriate strategy.

  10. Your team has to revitalize the club and .., • Develop a vision - a purpose for the club – formulate its identity • Find meaningful hands-on community service projects • Don’t try to be all things to all people – be focused • Keep the all in the club active

  11. You have to • Attract top speakers, on topics of interest • Provide good programmes & deal with meals • Communicate • Be fun • Do fun • Have fun Your club is either growing or …dying ! Make the difference.

  12. ORGANIZE and ASSIGNRESPONSIBILITIES to attract and retain members Membership Growth Recruitment Retention

  13. Organize to make it happen Membership Growth Recruitment Retention • Assign responsibility • Set objectives • Develop strategies • Prepare action plans • Target segments of society • Monitor progress • Recognize performance

  14. Organize to make it happen Membership Growth Recruitment Retention • Assign responsibility • Analyze losses • Set objectives • Appoint mentors • Recommend club initiatives • Build programmes around new members • Assign responsibility • Set objectives • Develop strategies • Prepare action plans • Offer incentives • Target segments of society • Monitor progress • Recognize/reward performance

  15. Recruitment Retention Involve In Club Educate In Rotary Excite About Rotary Identify prospective members Inform About Rotary Induct into Rotary Suite of Resources Bring in and Bond a DEDICATED ROTARIAN Retention begins when the member is inducted into the club

  16. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Classification survey • Business and professional leaders • Community trends • Colleagues • Appointment notices • Walk the streets • Yellow pages • Chamber of Commerce • T.R.F. Alumni

  17. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • “ABC’s” of Rotary • Invite as guest • Meet with other Rotarians • Why join Rotary (20 reasons) • “Why I joined Rotary” • “Why am I still a member” • Discuss club projects • T.R.F. • High ethical standards • Community representation

  18. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Inform About Rotary Identify prospective members Induct into Rotary • A dignified ceremony • Invite spouse and family • Invite business/ professional associates • Spell out the meaning of Rotary and its obligations • Present with • “4 Way Test • Object of Rotary • Make it a memorable event

  19. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Assign mentor • Assign to Reception • Appoint to a committee • Delegate to Conference • Attend Board meeting • Participate in Fellowship • ‘My Job’ talk

  20. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Identify prospective members Induct into Rotary Inform About Rotary • New member’s orientation • Fireside Chats • Host Youth Exchange student • Attend:- • District Conference/Assembly • Foundation seminar • Other Rotary Clubs

  21. Create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Accomplish a major community project • Appoint to District Committee • Select for special project

  22. Draw on extensive resources available to you • District membership team

  23. Drawing throughout on extensive resources available to you • District membership team • R.I. materials • Membership Recruitment Ideas • 10 Easy Ways to Attract and Retain • A Guide to Membership Retention • Club Inventory • Strategies for Member Education • Mentoring Worksheet • Membership Survey

  24. Drawing throughout on extensive resources available to you • District membership team • R.I. materials • Membership Recruitment Ideas • 10 Easy Ways to Attract and Retain • A Guide to Membership Retention • Club Inventory • Strategies for Member Education • STAR • Mentoring Worksheet • Membership Survey • www.rotary.org/membership • Materials for download

  25. It implies: • Changing our style Addressing the humanitarian needs of the 21st century requires committed Rotarians. • Cherishing new members • Listening to members • Responding to community needs This is the real challenge of membership growth

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