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Target Corp's Retail Strategy: Focusing on Consumables for Sustainable Growth

This analysis explores Target Corporation's strategic approach within the retail industry, emphasizing its focus on consumables during economic recession periods. By competing effectively against giants like Wal-Mart and Kmart, Target has established itself in a challenging oligopolistic market. The company's strong logistics and supply chain management, including a vast distribution center in Newton, NC, supports its discount store model and innovative products. Future growth is anticipated through continued expansion in consumables, with a strong commitment to community support and market presence.

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Target Corp's Retail Strategy: Focusing on Consumables for Sustainable Growth

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Presentation Transcript

  1. Proposed 2014Target Corp. Product Focus by Brynn Alan Curry and Janelle Kay Curry

  2. Industry & the Market • Retail Industry • Oligopoly: Large Warehouse-style Stores • Strong Competition • Wal-Mart • Kmart • Meijer

  3. Company Facts • Discount Store Model • Innovative Products • Supporting the Community • Increase in Consumable Products

  4. Logistics • Limited Outsourcing and Exporting • Experienced Importing • Strong Supply Chain Target Distribution Center – Newton, NC 1.63 million Square Feet

  5. Why We Chose Target • We love shopping here! • Revenue Through Recession • Continuous Growth

  6. Revenue Through Recession

  7. Consumables – A New Focus

  8. Growth Through Recession

  9. Final Thoughts • Future Growth Likely • Continue Consumables Expansion • Complete Further Consumables Research

  10. Appendices - Slide Images • Slide 2 - Target Logo - December 4, 2013. http://www.trademarksandbrands.com/wp-content/uploads/2013/08/Target-Australia-logo.jpg • Meijer Logo - December 4, 2013. http://media.jrn.com/images/meijer+logo.jpg. • Walmart Logo - December 4, 2013. http://coloradopeakpolitics.com/wp-content/uploads/2013/08/walmart-logo.png • Slide 3 - Target Grocery Bag - December 4, 2013. https://www.facebook.com/photo.php?fbid=10152044744858120&set=pb.8103318119.-2207520000.1386264788.&type=3&theater • Slide 4 - Distribution Center - December 4, 2013. http://www.walshgroup.com/portfolio/commercial+building/warehouse-distribution/target-distribution-center-newton/gallery.html • Slide 5 - Target Dog Spot - http://www.workwisesolution.com/targetdog.png • Slide 9 - Target Logo and Groceries - December 5, 2013. http://img.dealspl.us/dealimage/20000/1576000/1576095_1385232588.jpg

  11. Appendices - Bibliography Bibliography • Gale Centage Learning. (2013, December 3). Target Corp. Retrieved from Gale Business Insights: Essentials: http://ezproxy.iun.edu:3060/essentials/company/127578?u=gary39948 • Target Corp. - Investors. (2013, December 2). Annual Reports. Retrieved from Target.com - Investors: http://investors.target.com/phoenix.zhtml?c=65828&p=irol-reportsannual • Target Corp. (2013, December 2). Target through the years. Retrieved from Target.com - Corporate: https://corporate.target.com/about/history/Target-through-the-years • Target Corp. Report 2007. (2013, December 2). Target's Annual Report - 2007. Retrieved from Target.com Annual Reports: http://media.corporate-ir.net/media_files/irol/65/65828/reports/Target07AR_FINAL_OnlineVersion.pdf • Target Corp. Report 2009. (2013, December 2). Target's Annual Report - 2009. Retrieved from Target.com Annual Reports: http://media.corporate-ir.net/media_files/irol/65/65828/AP_Hi.pdf • Target Corp. Report 2012. (2013, December 2). Target's Annual Report - 2012. Retrieved from Target.com Annual Reports: https://corporate.target.com/_media/TargetCorp/annualreports/content/download/pdf/Annual-Report.pdf?ext=.pdf • U.S. Median Income. (2013, December 2). State Median Income. Retrieved from United States Census Bureau: http://www.census.gov/hhes/www/income/data/statemedian/

  12. Appendices - Data 1 • Data set of Target Revenues and U.S. Median Incomes(Gale Centage Learning, 2013) (U.S. Median Income, 2013)

  13. Appendices – Data 2 • Data set of % of product type sales to revenue(Target Corp. Report 2012, 2013) (Target Corp. Report 2009, 2013) (Target Corp. Report 2007, 2013)

  14. Appendices – Data 3 • Data set of Target’s Revenue Growth and Consumables % of Sales(Gale Centage Learning, 2013) (Target Corp. Report 2012, 2013) (Target Corp. Report 2009, 2013) (Target Corp. Report 2007, 2013)

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