Business Model Design in Marketing Management

1. Business Model Design in Marketing Management

2. Business Model Design • Business model design picks up activity in developing design for business model of a company. It is a type of the business development plus process of the business strategy along with procedure of design.

3. Forms of Business Models • Business models create different  forms. There are direct sales, freemium, franchise, and subscription models.

4. Tricks to Create The Best Business Model • Point out the audience. • Set up the process of business. • Keep track of the primary businessresource. • Build a great proposition. • Find out the business partners. • Develop the strategy of demand generation. • Leaving room for creativity.

5. Analysis of Business Model • What is the source of revenue? • What value has been provided in which market? • What costs have been associated in providing value? • Is there perceived major activities and major resources as vital for acquiring revenue? • Those who are changing  model in particular way, what would be the effect?

6. Method of Analyzing Business Investment • The team presents financial ratios which is essential prior to  investing in stock . • They are as follows: • P/E RATIO • PRICE-TO-BOOK VALUE • DEBT-TO-EQUITY RATIO • OPERATING PROFIT MARGIN • EV/EBITDA • PRICE/EARNINGS GROWTH RATIO • RETURN ON EQUITY • INTEREST COVERAGE RATIO

7. Importance of Business Models • Business models have been vital for the new business and old business. They assist the new companies along with developing companies to draw investment. They also hire talented people. They inspire staff and management. The successful businesses must modernize the business plans or they may not attend the challenges and trends. The business plans assist the investors to assess the companies which is interesting to them.

8. Business Model of New Company • The business model of a new company must include the projected costs of startup along with the financing sources. There is a particular customer base for a business. It is important to study the marketing strategy and check the review of competition. It is essential to check the projections of expenses and revenues. The plan outlines the opportunities where a partner in business with different successful companies. For instance, a business model in advertising business may point out the advantages from arrangement of referrals from the company offering printing services.

9. Relationship of Gross Profit and Business Plan • There are two basic levers of the business model of a company and they are costs and pricing. The company could improve the prices, and they will discover the inventory at low costs. The actions will improve the gross profit. Most of the analysts think that the gross profit is going to be vital in assessing the business plan.

10. Example of Business Plan • Every business plan possess original within broad categories. You have to take shaving industry into account. Gillette has been happy to sell the razor handle of Mach3 brand at cost. He might sell it at a low price for obtaining steady flow of customers for the razor blades which are profitable. There is a business model which lies on sharing handle to obtain blade sales. It is a form of business model which has been known as razor-razorblade model. This could be associated with any business which has been selling product at discount for supplying the dependent good at higher price.

11. E-Marketing • E-Marketing consists of advertising the product with the help of digital medium. During recent times, there are digital devices which had risen rapidly and they have been utilized, developing a great medium for the advertising field. The internet services were affordable for the consumers.

12. Green Marketing • The Green marketing involves marketing of the products which have been ecofriendlyand they do not ruin environment. In order to create ecofriendly product, we have to carry out various activities and they are product modification, production technique modification, packaging modification and others.

13. Services Marketing • Services marketing involves the marketing of the business related to service. • This includes the marketing of activity or experience offered by business. With the marketing of the services, the concentration is given to importance of delivery along with popularity of organization.

14. Customer Relationship Management • Customer relationship management involves creating relations between the customers and enterprises. It creates a lot of competitive benefit from various competitors in market. There is customer relationship management which improves the loyalty of customer. It offers a particular company on tactical advantage in the future. The reason is the customer loyalty could bring profit regularly and this could be reached by an unmatched service.

15. Rural Marketing • Rural marketing involves the system of marketing different products for outskirts. It is a part of market which has been price sensitive but it includes a number of consumer groups. There are consumer group which has been quite large and it shows a number of potential on the basis of growth. It includes a part of market which had increased quickly and there is a total purchasing power and it had created an impression in our economy.

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