The Search for Truth: The ethical challenges of information usage in the age of digital media

1. The Search for Truth: The ethical challenges of information usage in the age of digital media Amy Glasmeier Department of Urban Studies and Planning MIT Second Annual Social Sciences Librarians Boot Camp Friday, June 1st, TischLibrary at Tufts University.

2. For the Love of Librarians Getting to Librarian 3.0

3. Librarian 1.0: Access The First Person Who Taught Us About Information Access was a Librarian (Also the person who taught us our library voices!)

4. Trinity College Library

5. And Then….The Internet Goes to College (PEW) According to a 2002 study, 73% of college students say they use the internet more than they use the library for information research, while only 9% say the opposite. More recently, Cisco Connected World Technology Report from 2011 indicates that one of five students (21 percent) have not even bought a physical book (excluding textbooks required for class) in a bookstore in more than two years – or ever. http://www.pewinternet.org/Reports/2002/The-Internet-Goes-to-College.aspx

6. Study: College students rarely use librarians' expertise “This is one of the sobering truths these librarians, representing a group of Illinois universities, have learned over the course of a two-year, five-campus ethnographic study examining how students view and use their campus libraries: students rarely ask librarians for help, even when they need it. The idea of a librarian as an academic expert who is available to talk about assignments and hold their hands through the research process is, in fact, foreign to most students. Those who even have the word "librarian" in their vocabularies often think library staff are only good for pointing to different sections of the stacks.” http://www.usatoday.com/news/education/story/2011-08-22/Study-College-students-rarely-use-librarians-expertise/50094086/1

7. Combined With….Role no Longer Guarantees Relevance “Participatory culture doesn’t do away with the need for authority, but it will privilege a different kind of authority, a more transparent, more engaged one.  I believe people still want a trusted voice they can listen to, particularly in the digital realm.” Rob Stein IMA Please Chime In: The Challenges and Opportunities of Participatory Culturehttp://www.imamuseum.org/blog/2011/10/11/please-chime-in-the-challenges-and-opportunities-of-participatory-culture/

8. Librarian 2.0 User-based Conventional Modes of Behavior Are Being Pressured to Change

9. New Actors With New Models You have people like Brian Mathews, Associate Dean for Learning & Outreach at Virginia Tech, who runs a blog about designing better user experiences and the pursuit of use-sensitive libraries say: The library is a platform, not a place, website, or person. Libraries need less assessment and more R&D. Focus on relationship building instead of service excellence and satisfaction. Don’t just copy & paste from other libraries: invent! Grow your ideas: Build, Measure, Learn, Iterate & Prototype.
Plant many seeds; nurture the ones that grow. Seize the whitespace. http://chronicle.com/blognetwork/theubiquitouslibrarian/

10. Marketing Today's Academic Library: A Bold New Approach to Communicating with Students In Marketing Today’s Academic Library, Brian Mathews uses his vast experience … Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in: Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectations Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. http://www.alastore.ala.org/detail.aspx?id=2596

11. And Yet: The Fight Against Relativism Libraries have already drifted too far down the commercial path: Research and educational values must be restored to their primacy of place. "Good enough" and one-stop shopping are no substitutes for systematic research. Technology cannot replace human expertise. The business world has many valuable tools and resources to offer, but libraries must insist that scholarly requirements take precedence over commercial interests. Daniel Goldstein Arts, humanities, and social-science librarian at the University of California at Davis http://chronicle.com/article/Library-Inc/124915/

12. Segue: New Patrons and New Functions

13. Libraries Are Being Asked… Serve students in a different manner and for different reasons: educated hand-holding Provide support for faculty more as colleagues and collaborators than as purveyors of pre-specified items

14. The Job of Being a Professor is Changing The numbers of tenured and tenure-track professors have sharply declined from nearly one-half of the faculty to about one-third. Most courses in four-year colleges and universities as well as community colleges are now taught by contingent faculty, including part-time adjuncts, graduate students, and holders of full-time nontenure-track positions.

15. Today’s Junior Faculty Member is Different Than the Lone Researcher of 25 Years Ago 25 years ago, a junior faculty member was a lone researcher, with a small or non-existent research budget. Today, a junior faculty member is prepared to conduct funded research, probably works in a research group, and has a good grasp of the job.

16. Getting to Librarian 3.0 Era of Expertise Science Transformation. New Modes of Behavior and Roles

18. The Era of Data Intensive Science: That Means Social Science, Too Four key developments will change the way researchers interact with librarians Data Capture, Curation, Analysis Synthesis

19. Capture More scientists are creating their own data sets and NSF is requiring them to be placed in the public domain. Who is going to help them? • Precision • Confidentiality

20. Curation Usability Data structures Meta data Schema Tables, the fields in each table, and the relationships between fields and tables.

22. New Model Of Science: Data Driven Data being captured (cell phone, crowd sourcing, social media; satellites, sensors, images), being processed by software with knowledge or information stored on computers. Only after this process, far down the line of production, does a scientist get involved in analysis.

23. Evolution of Branches of Disciplines The first is the basic science Geography The second is geo-informatics We are applying computer science and computer science capabilities to the investigation of processes

24. Data is Expensive! A typical project with data capture, curation, analysis, visualization, representation, reporting, data dissemination needs a person! For big projects, the costs of all the data-related expenses can be rolled into a big budget, but for smaller single PI projects, data management is a huge additional cost

25. Analysis: We Need New Software Software tools are ridiculously simplistic and well-worn Not prepared for the big time or to ensure data quality for future users Most researchers use Excel and maybe access to manage vast amounts of data

26. As For the World of Texts New tools for data retrieval Data mining and analysis Meta Analysis Synthesis

27. New Means of Dissemination The world of integrated interoperability Full texts and scientific data Ready-made journals Conference management will become the new source for immediate books

29. Librarian 3.0 Who is going to do all this matching, compilation, synthesis and dissemination? Researchers are needed to do this and to learn to do this; every project will be different; new capabilities of compilation developed all the time. Librarians

30. What About Ethics? My worries turned to research My hopes turn to your creativity My dreams turn to an abiding goal: provide the most for the most in the least amount of time with the least amount of effort

31. Who Will train the Trainers? New skills New collaborations New technologies Can’t do it all yourselves But you can do it, you are doing it right now--GIS