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The future is ageing - Development, support and qualification for maturing markets

The future is ageing - Development, support and qualification for maturing markets. Fit for the Future. ...by using comparative advantages of the natural potential of Schleswig-Holstein.

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The future is ageing - Development, support and qualification for maturing markets

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  1. The future is ageing -Development, support and qualification for maturing markets

  2. Fit for the Future ...by using comparative advantages of the natural potential of Schleswig-Holstein Job enlargement and business area development in the intersection of tourism, gastronomy and social services...

  3. STAGE -Social services in tourism, geriatric care and gastronomy geriatric care tourism gastronomy new services, products, sections of employment ... In order to meet the demands of older people with a new quality

  4. Objective: “Fostering silver economy in Schleswig- Holstein for sustainable regional growth” • Job-Enlargement for the sectors of elderly and medical care as well as for the sector of tourism • Flexible Jobs for low skilled employless people • New jobs (to be developed) for young and old people • Enlargement of business areas • SME, regions and markets will set work on being ahead of future demands Philip Plischke

  5. Stage is an association of 5 sub-projects Service employee in elderly care Everyday life assistance Assistant in care and gastronomy Modular qualification of geriatric care oriented towards services Fit for the future ...in 5 institutesin Northern Germany

  6. STAGE -Social services in tourism, geriatric care and gastronomy • Target Group • Young and old employless people • Employees and SME in the sectors tourism industry and elderly care • Regions “Regions and markets in Schleswig- Holstein will set work on being ahead of future demands” Kiel Preetz Meldorf Lübeck Hamburg Philip Plischke

  7. STAGE -Social services in tourism, geriatric care and gastronomy STAGE -Social services in tourism, geriatric care and gastronomy • Activities... • Ø Vocational training for employees and unemployed of all ages • Ø Cooperation with relevant pressure groups • Consulting and coaching of SME • Connecting of enterprises of different branches • Marketing for new products of SME Kiel Preetz Meldorf Lübeck Hamburg Philip Plischke

  8. Service, National and transnational Coordination, Finances SME Counselling Coaching Monitoring Setting up business Marketing costumers: Senior citizens Target group: - SME - Young and old people Training and Coaching for older employees Qualification for disadvantaged Assessment Qualification for vocational preparation Philip Plischke

  9. Experiences of the integrative approach • Good placement of beneficiaries • Interest of SME to develop new business area (especially elderly care and tourism) • Business cooperation fosters the sustainability of new businessfields in low-threshold fields • Strong support of regions • Sensitisation and support for the development of new business areas is neccesary Philip Plischke

  10. Lessons learned • Job-enlargement is only possible in the frame of networking • Enlargement of business areas takes time • Public-private-partnership is important for success • Flexibility of the project partners is necessary • Silver economy offers great potential for new business areas Philip Plischke

  11. Thank You! schiff-gmbh Philip Plischke Ringstr. 54 24103 Kiel plischke@schiff-gmbh.de www.schiff-gmbh.de Philip Plischke

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