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AT&T Mobile Barcode Services Higher Education Customer Presentation

AT&T Mobile Barcode Services Higher Education Customer Presentation. Why? The Opportunity. Barcodes by the Numbers. Source: Forrester Research, “Evolving Your Mobile Marketing Presence”, Melissa Parrish, March 2011. Business Survey. Consumer Survey.

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AT&T Mobile Barcode Services Higher Education Customer Presentation

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  1. AT&T MobileBarcode ServicesHigher EducationCustomer Presentation

  2. Why? The Opportunity Barcodes by the Numbers Source: Forrester Research, “Evolving Your Mobile Marketing Presence”, Melissa Parrish, March 2011 Business Survey Consumer Survey In 2011, AT&T Surveyed U.S. marketing and advertising professionals about their mobile marketing programs and future plans. Please contact emily.caine@fleishman.com to request additional data.

  3. The OpportunityMobile Barcodes 3

  4. The Solution With Mobile Barcodes, Your Campus Activities Can Be More Accessible: Mobile Barcodes let students connect with their campus at the moment of interest for a more meaningful, measurable and personal experience. 4

  5. The SolutionAT&T Mobile Barcode Services Mobile Platform and Marketing Expertise • A highly secure enterprise-grade solution from a trusted provider • A leader in smartphone sales and direct response solutions • A leader in mobile applications, mobile platforms and mobile network integration 5

  6. The SolutionAT&T Mobile Barcode Services Turnkey, end-to-end solution that spans mobile code types & enables mobile marketing • A highly secure enterprise-grade code management platform • AT&T Code Scanner is free to end users • Mobile marketing support from a trusted provider 6

  7. The SolutionAT&T Mobile Barcode Services AT&T Code Management Platform • A highly secure, enterprise-grade web-based solution • Create, manage, and measure mobile barcode campaigns in near real-time • Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type) let you fine-tune campaigns as you go • Utilize our “dynamic content” feature to customize campaigns based on age*, gender*, zip code*, or device type • Supports all three global standard code types (2D QR, 2D Data Matrix, 1D UPC) • *Consumer Opt-in 7

  8. The SolutionAT&T Mobile Barcode Services AT&T Code Scanner • Mobile scanner app preloaded on certain devices and available free to end users • Available for iPhone, Blackberry, Android and Windows Phone 7 • A universal reader that scans all three global standard codes (2D QR, 2D Data Matrix, 1D UPC) • Developing rich mobile applications? With our API / SDK package you can embed the AT&T Code Scanner 8

  9. Global Standard CodesThe Potential Benefits of AT&T Mobile Barcode Services Our solution supports all three global standard code types – providing greater reach. Unlike others who offer proprietary codes that require a proprietary scanner to read. • Broader reach • Custom codes available • Smaller print size • Greater security and flexibility • Custom codes available • Rapidly gaining popularity among consumers for pricing, reviews and other info • Many proprietary code readers cannot process 1D barcodes • AT&T platform enables control over content 9

  10. Why AT&T?AT&T is a leader in Mobile Applications,Mobile Platforms & Mobile Network Integration AT&T Mobile Barcode Services Secure End-to-End Barcode Solution • Create, publish, manage, and measure (via rich analytics) the success of codes placed on your campus via a highly secure platform (see details on next slide) Global Standard Codes • A cross carrier solution that supports the three global standard code types: 1D (UPC), 2D (Data Matrix, QR) Reach • Preloading scanner application on devices to drive overall market adoption

  11. Why AT&T?Security • AT&T codes are managed at a highly secure code management platform (CMP), which allows for creating/editing/managing the codes • Security using AT&T registered codes is further enhanced when using the AT&T Code Scanner since transactions are done over SLL to AT&T hosted facilities • AT&T statistics are also produced at the CMP, which is password protected and data is only shared with authorized users • Codes generated by many free barcode services allow for simple statistics to be available by either adding a “+ sign to a URL or “.info” to a URL • Since some barcode services are free, the info may be public information • Many free services do not allow for changing the destination of the code, so any “in-print” codes will always point to the same destination

  12. Sample Use Cases

  13. The Potential Benefits Optimize Your Campus Services Deliver ongoing added value to foster best-in-class campus service: • Manage and measure campus provided services in near real-time with rich reporting and analytics • Maximize the impact and synergy across the services provided • Demonstrate thought leadership and innovation, rather than complacency

  14. The Potential Benefits Expand the Customer Experience Mobile barcodes allow you to build a more informed campus • Enhance the visibility of student and campus activities • Be in the hands of students and faculty no matter where they are • Enable an informed mobilized experience

  15. The Potential Benefits Turn traditional print media, flyers, and campus signage into a mobile experience Bridge the on-line and the off-line world • Revive print ads and flyers • Engage with students by mobilizing the experience • Enable student and faculty interaction on the go

  16. AT&T Mobile Barcodes in Action

  17. USA TodayAT&T Mobile Barcode Services • AT&T Mobile Barcodes are included in thedaily publication of USA Today nationwide • This includes color codes on the front page of each major section and black and white codes throughout the paper to link readers to mobile content • AT&T is excited about this partnership with USA Today and the opportunity to enhance USA Today reader engagement with newspaper and editorial content while increasing the overall mobile channel activity.

  18. Starz Entertainment Scanning and Dynamic Landing Pages Enabling easier engagement with target audience at the point of interest: scan to discover new content, pay on-line, scan to fan, etc.

  19. The Benefits Georgia Aquarium - Directions and maps of the facility & exhibits

  20. Red Light Management Interact with favorite artists • Red Light Management: • Dave Matthews Band: Flyers at band merchandise table on tour linking to download band iPhone app • Steel Train: Barcodes linking to 7" of the month club (vinyl record subscription). Featured on flyers at Steel Train merchandise table on tour, Facebook homepage, and Twitter. • Tim McGraw: Barcodes tied to the 2011 tour

  21. HowTips and Best Practices

  22. Back-up

  23. AT&T Mobile Barcode ServicesThe Offer Traditional Media Codes Scanner CMP Mobile Web AT&T QR Data Matrix SDK 1D • Deliver targeted info to consumer • Mobile Web • Video • Coupon • Phone Call • Any much more… • Encrypted data sent to server:* • Code • Location** • Demographics** • Technographics Place AT&T Mobile Barcodes on print ads, displays, TV, billboards, direct mail. Supports all three global standard code types Consumer scans code with the free AT&T Code Scanner • * Reporting metrics may vary by code type. • ** Consumer opt-in required.

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