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Elizabeth Ibarrola

Elizabeth Ibarrola. Marketing Freedom to Emerging Adults CMC 100 Professor Ted Gournelos Textual Analysis. Thesis -.

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Elizabeth Ibarrola

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  1. Elizabeth Ibarrola Marketing Freedom to Emerging Adults CMC 100 Professor Ted Gournelos Textual Analysis

  2. Thesis - This paper will focus on theimageofyouthcreated by the Tommy Hilfiger brand and the idea of freedom associated with that image through a textual analysis of an ad from the 2010 fall campaign. It will argue how Tommy Hilfiger projects a particular idea of freedom to attract a young audience.

  3. Retro Colors and Textures Reminiscent of 70s Revolution of Youth

  4. Leisure Picnic/tailgating Negates wealth Exaggeratedly relaxed

  5. Hip Educated Racially diverse Eclectic

  6. Conclusion The image is asserting a way for emerging adults to achieve happiness that is based on personal freedoms and personal power. However, by purchasing this brand you do not buy into a lifestyle or buy yourself those freedoms. Instead you chain yourself to the idea of youth that the image presents.

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