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Development of the USA Touchpoints Methodology by MBI: A Historical Overview

In 2010, the CIMM provided MBI with a $2 million grant to develop a smartphone-based methodology called USA Touchpoints. MBI successfully implemented this methodology in early 2011, presenting initial results at the ARF conference in June 2011. Following its launch, MBI marketed subscriptions to USA Touchpoints to every major advertising agency and media company, establishing itself as a significant player in the market research sector. MBI continues to produce updates on the USA Touchpoints methodology every six months.

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Development of the USA Touchpoints Methodology by MBI: A Historical Overview

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  1. History and Methodology 2013 1

  2. CIMM Funded MBI in 2010 • CIMM gave MBI $2mm to create a smartphone based methodology call USA Touchpoints • MBI went into the field and produced results in early 2011 that they presented at the ARF conference in June 2011 • MBI sold subscriptions to the service to every major agency and most major media companies • MBI produces USA TP every 6 months

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