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Mazda

Mazda. August 2008. ENGAGEMENT (Minutes per user). US AUDIENCE (MM). AGE. 230. 75.3. 4.5 years. 164. 39.1. 4.5 years. 3.5 years. 73.3. 116. Weekly hours spent…. 11. Going online. 8.7. 9.4. Watching TV. 11.5. 5.1. Talking on cell phone. 4.6. Listening to MP3s. 4.8.

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Mazda

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  1. Mazda August 2008

  2. ENGAGEMENT(Minutes per user) USAUDIENCE(MM) AGE 230 75.3 4.5 years • 164 • 39.1 • 4.5 years • 3.5 years • 73.3 • 116 Source: comScore Media Metrix, U.S. only, July 2008

  3. Weekly hours spent… 11 Going online 8.7 9.4 Watching TV 11.5 5.1 Talking on cell phone 4.6 Listeningto MP3s 4.8 Social Networkers are more engaged SN users Non-SN users 3.6 Readingmagazines 2.7 3.2 Playingconsole games 2.5 2 Q: During the past week, approximately how many hours did you spend doing the following activities? Base = SN users 14-40; n=2,605 non-users 14-34; n=431 Source: NEF Study, April 2007

  4. Season 2 Premiere (2005)23.5 million viewers$250,000 per ad • Season 4 Premiere (2008) • 16.1 million viewers • $230,000 per ad Source:

  5. Homes Worldwidewith Internet – 1B • Homes Worldwide with TVs – 1B1 Source: eMarketer, January 2007; 1Wall Street Journal, July 21, 2005

  6. 118M • Culture Vultures • Foodies • Moms Movie Buffs • TV Addicts Audiophiles Young Professionals • Activists Scenesters • Pop Culture Junkies Gaming Gurus Teens • Tree-Huggers • Artists Fashionistas College Students Sports Fanatics • Jetsetters • Auto Enthusiasts Musicians Source: comScore Media Metrix, U.S. only, June 2008

  7. 118M Audiophiles • Culture Vultures • Foodies • Moms Movie Buffs • TV Addicts Audiophiles Young Professionals • Activists Scenesters • Pop Culture Junkies Gaming Gurus Teens • Tree-Huggers Music lovers Males 18-34 14.2M uniques 56% reach • Artists Fashionistas College Students Sports Fanatics • Jetsetters • Auto Enthusiasts Musicians Source: comScore Media Metrix, U.S. only, June 2008

  8. 118M • Moms • Culture Vultures • Foodies • Moms Movie Buffs • TV Addicts Audiophiles Young Professionals • Activists Scenesters • Pop Culture Junkies Gaming Gurus Teens • Tree-Huggers 18M proud parents Age 18+ 39% reach 12M of these are 25-54 (40% reach) • Artists Fashionistas College Students Sports Fanatics • Jetsetters • Auto Enthusiasts Musicians Source: comScore Media Metrix, U.S. only, June 2008

  9. Source: 1NPR.com & FEC.com, Q1 2007Campaign Contributions; 2Federal Election Commission , July 2008.

  10. Thank You

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