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Rafiqun Information Telecommunication Services ‘Think big, start small and scale fast’

Rafiqun Information Telecommunication Services ‘Think big, start small and scale fast’. Presenter: Abdul Hafiiz Adib Hj Abdul Lakim (10b4032) Muhd Syahmi Hj Mat Daud (10b4100) Amilah Sabtu (10b4039) Nur Azyranizah Hj Jalaihi (10b4114) Fatin Salwa Hj Katri (10b4060). CONTENTS :.

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Rafiqun Information Telecommunication Services ‘Think big, start small and scale fast’

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  1. Rafiqun Information Telecommunication Services‘Think big, start small and scale fast’ Presenter: Abdul HafiizAdibHj Abdul Lakim (10b4032) MuhdSyahmiHj Mat Daud (10b4100) AmilahSabtu (10b4039) NurAzyranizahHjJalaihi (10b4114) Fatin Salwa HjKatri (10b4060)

  2. CONTENTS:

  3. BACKGROUND • Founded on 2nd August 2007 • Rafiqun is an Arabic name for ‘friendship’ • Situated at JalanBatuBersurat, Gadong • It is a Bumiputera Company

  4. Vision “We aspire to be Brunei’s leading service provider and vendor by providing excellent service and building sustainable relationships with our clients.”

  5. Mission “Our core mission is to offer quality service and supply products to our valuable clients in an innovative, economical and productive manner, ensuring we have a positive impact on their businesses.”

  6. Management

  7. Management (Cont’d) • Key Personnel under Management

  8. Management (Cont’d) • Key Personnel under Business Development

  9. Management (Cont’d) • Key Personnel under Operations

  10. HUMAN RESOURCE

  11. What is HRM?

  12. significance of HRM To ensure that there is the RIGHT number of employees of the RIGHT quality in the RIGHT place at the RIGHT time

  13. KEY FUNCTIONS OF HRM

  14. Hiring • Attitude and Personality • Self-Independence • Good Communication Skills • Well-Disciplined and Punctual • Commitment and Passion • Team Player • Good Qualifications Background • Previous Experiences MAIN CRITERIA

  15. Training & Development OBJECTIVE : • to bring up their knowledge, skills and ability up to the level required for satisfactory or standard performance As for RITS, they do not provide any proper training for its employees Thus, employee needs to be skillful and have experience Employees will be supervised to maximize their performance

  16. Motivation OBJECTIVES : • to encourage a person to give his best, to improve the morale of people working in an organization and to provide employees with job satisfaction • to ensure that employees are free from boredom and has an interest in his work.

  17. Motivation • Moral Support • From top management • Self-Motivated • Being committed and passionate • Bonus Reward • Individual performance • If the company’s performance improved

  18. Maintenance Fulfilling the needs and wants of the employee to strengthen relationship with employee • Salary • Based on Job Position & Qualification • Annual Leaves • Public Holidays

  19. EVALUATION Process in which work performance is being assessed • Direct supervision • Daily attendance • Commitment & Punctuality • Individual feedback

  20. MARKETING ORIENTATION 4 types of marketing philosophies

  21. MARKETING ORIENTATION 4 types of marketing philosophies • Focused more on products and services • Specialized in ICT areas • Every product develop will have responses • Aims to penetrate Bruneian market

  22. RITS: SITUATIONAL ANALYSIS

  23. STRENGTHS RITS: SITUATIONAL ANALYSIS • On-going product innovation • Committed teams • Bruneian staffs with skills and experiences • Established networks in the commercial industries • Proven and established systems offered

  24. WEAKNESSES RITS: SITUATIONAL ANALYSIS • New player in Brunei • Lack of staffs • Limited customer service experience • Financial constraints • Marketing products and services

  25. OPPORTUNITIES RITS: SITUATIONAL ANALYSIS • Introduction of new products in phases • Still new in the market; competitors might underestimate them • Products can be competitive • Get technical support from overseas

  26. THREATS RITS: SITUATIONAL ANALYSIS • Unpredictable market demands • Possible negative publicity • Staffs might leave the company • Vulnerability to competitors’ attacks

  27. Ps 7 RITS

  28. 7Ps

  29. 7Ps

  30. Mobile Content Provider • Website Development • Software Development • ICT System Integrator • Open Sources Solutions • Data Entry • BruMesh and Blink! Portal • Registered Trademark for • BruMesh • Protect product from being copied • Shows the uniqueness of the product

  31. 7Ps

  32. Having close associates in commercial and ICT industry: • DST SdnBhd • Syabas Publishers • Wireless Design Services International • ITEC Intelligent Services Ltd • EL-AMIR Consortium • Alif Technologies • Through these networks, RITS is able to handle various projects • Able to approach more customers in the process

  33. 7Ps

  34. Using promotional mix • Advertising through newspapers and on-line • Approach organizations that needs their services • Sales Promotion by joining expos e.g.: RITS joined 2nd BRIDEX in 2009

  35. 7Ps

  36. RITS is profit-oriented and aims to maximise profits • Provide competitive pricing - based on demand and competitors’ reaction

  37. 7Ps

  38. RITS has 7 Bruneian staffs with technical capabilities and expertise in ICT; gaining experiences through projects • Committed to their jobs • Technically, working in smaller numbers is efficient- showing their capabilities

  39. 7Ps

  40. Refers to what the customers can see before purchasing the product or using the services • Proofs to show that the goods or services are reliable • Convince the customers to buy their products • RITS has innovative promotional packages • Run tests on the system that they are developing before releasing it • Two-week trial on their products

  41. 7Ps

  42. With RITS’s achievement, they are acknowledged through joint venture with WDSI Company and developed BruMesh • Also, RITS acts as development and support centre for wireless activities in the Southeast Asian region • RITS provides assistance whenever customers have problems regarding their products • Approachable for any enquiries • Refers to the element of services that sees the customer experiencing an organisation’s offering

  43. FINANCIAL

  44. Financial Loan $200,000 from TAIB 40% collateral Mr. HjRahimin contributed $50 000 as part of the collateral

  45. Financial

  46. Financial • Developing its product and to support its operating expenses • trying to update its technology to keep up with technological advancements and increase productive capacity

  47. Financial Investment from a UK-based company, called WDS International Launched a new product line called BruMesh Rafiqun WDSI SdnBhd (RWDS)

  48. Problems: Rising costs • From a being a mobile content provider to a software development house • focuses on next-generation technologies such as cloud-based solutions. • The transformation started as when they were searching for off-the-shelf solutions for mobile publishing platform which requires heavy upfront investments.

  49. Problems: Has Limited Budget • No budget for advertisement • Increase in expenses • Failure funding

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