1 / 15

Lynne Thomson, PhD VP Research Director, TNS Global Market Research

The Microsoft Computing Safety Index. Lynne Thomson, PhD VP Research Director, TNS Global Market Research. Background. Microsoft’s objective: Quantify consumer perceptions of Internet safety, security and privacy Construct a benchmark measure we can track over time TNS’s approach:

duscha
Télécharger la présentation

Lynne Thomson, PhD VP Research Director, TNS Global Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Microsoft Computing Safety Index Lynne Thomson, PhD VP Research Director, TNS Global Market Research

  2. Background • Microsoft’s objective: • Quantify consumer perceptions of Internet safety, security and privacy • Construct a benchmark measure we can track over time • TNS’s approach: • Online surveys with 2,045 Windows users • Parents, educators and other adults • U.S., UK, France, Germany and Brazil

  3. Consumers Accept Risks of Life OnLine • Internet users assume risk to get the benefits of living online • They take primary responsibility for managing risks • for themselves • for their children • They look to companies for tools to help • They want things to “just work”

  4. Evolving Natureof Online Threats Technical Social PC Viruses Phishing Cyberbullying/ Harassment Ad Tracking/ Targeting Online Reputation Adware Spam Data Aggregation Activity Tracking Identity Theft Malware BOTs Set and forget Actively manage More Frequent Less Frequent

  5. Microsoft Computing Safety Index  Strong passwords Choosing reputable sites, https Educate self about identity theft, reputation Proactive involvement in protecting self online Behavioral 30 points  Hide computer ID/ in-private browse, edit/delete info Use service to edit online info, search to manage info Social network privacy settings, take steps to limit info shared Technical “+” 40 points  Anti-virus Maintain up-to-date Firewall Turn it on; leave it on Updates Auto updates on Secure Wireless Networks Foundational • As reported by • respondents 30 points Up-to-date, genuine version of the operating system

  6. Microsoft Computing Safety Index Interpreting the MCSI Stay the Course – A score in this range shows users are well-aware of the various threats—both existing and emerging—as well as the steps necessary to help guard against them 80 - 100 60 - 79 Take It Up a Notch– Scores in this broad range suggest users have the basics covered, but opportunities exist to learn about new and emerging threats, particularly in the social realm 40 – 59 20 – 39 Get Back to Basics – A score in this range indicates users may not be taking advantage of the most basic – and oftentimes free – protections available 0 - 19

  7. Microsoft Computing Safety IndexFive-country Average: 34  Strong passwords -3 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 5 Proactive involvement in protecting self online Behavioral 12 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 4 Technical “+” 9 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 13 points Up-to-date, genuine version of the operating system - 2

  8. Microsoft Computing Safety IndexUnited States: 37  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 6 Proactive involvement in protecting self online Behavioral 14 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 4 Technical “+” 9 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 14 points Up-to-date, genuine version of the operating system - 3

  9. Microsoft Computing Safety IndexUnited Kingdom: 36  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 5 Proactive involvement in protecting self online Behavioral 13 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 3 Technical “+” 8 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 3 Foundational As reported by respondents 15 points Up-to-date, genuine version of the operating system - 3

  10. Microsoft Computing Safety IndexFrance: 27  Strong passwords -2 Choosing reputable sites, https - 3 Educate self about identity theft, reputation - 3 Proactive involvement in protecting self online Behavioral 8 points  Hide computer ID/ in-private browse, edit/delete info - 2 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 3 Technical “+” 7 points  Anti-virus - 3 Maintain up-to-date Firewall - 2 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 1 Foundational As reported by respondents 12 points Up-to-date, genuine version of the operating system - 3

  11. Microsoft Computing Safety IndexGermany: 32  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 3 Proactive involvement in protecting self online Behavioral 10 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 3 Social network privacy settings, take steps to limit info shared - 3 Technical “+” 9 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 13 points Up-to-date, genuine version of the operating system - 3

  12. Microsoft Computing Safety IndexBrazil: 40  Strong passwords -3 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 7 Proactive involvement in protecting self online Behavioral 15 points  Hide computer ID/ in-private browse, edit/delete info - 4 Use service to edit online info, search to manage info - 3 Social network privacy settings, take steps to limit info shared - 5 Technical “+” 12 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 13 points Up-to-date, genuine version of the operating system - 3

  13. Microsoft Computing Safety Index MCSI Results by Audience

  14. Microsoft Computing Safety Index  Strong passwords Choosing reputable sites, https Educate self about identity theft, reputation Proactive involvement in protecting self online Behavioral 30 points  Hide computer ID/ in-private browse, edit/delete info Use service to edit online info, search to manage info Social network privacy settings, take steps to limit info shared Technical “+” 40 points  Anti-virus Maintain up-to-date Firewall Turn it on; leave it on Updates Auto updates on Secure Wireless Networks Foundational • As reported by • respondents 30 points Up-to-date, genuine version of the operating system

  15. The Microsoft Computing Safety Index Take the MCSI survey online at: www.microsoft.com/security/mcsi

More Related