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Cover slide

Cover slide. Project, course, team, date. Outline. welcome. 1 slide introducing the key sections/ information items in this presentation. Introduction. 1-2 slides covering the background on your client The market The product/ service Competition Distribution Relevant trends. SWOT.

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Cover slide

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Presentation Transcript

  1. Cover slide Project, course, team, date

  2. Outline welcome • 1 slide introducing the key sections/ information items in this presentation

  3. Introduction • 1-2 slides covering the background on your client • The market • The product/ service • Competition • Distribution • Relevant trends

  4. SWOT • 1-2 slides covering • Strengths • Weaknesses • Opportunities • Threats

  5. The Problem & the Opportunity • 1 slide describing the marketing challenge that the client is facing and the marketing opportunity that you see

  6. Marketing Strategy • 1 slide covering: • Marketing objectives • Key idea behind proposed plan

  7. Marketing Strategy, cont. • 1-2 slides covering: • The target market (s) • Their needs and wants

  8. Marketing Strategy, cont. • 1-2 slides covering: • Marketing mix strategies (your propositions broken down by the 4 P’s)

  9. Marketing Material samples

  10. Action Plan • 1 slide with your action plan and timeline

  11. Monitoring & Controls • 1-2 slides covering: • Expected challenges • Monitoring tools

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