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Michelle Basket US Centers for Disease Control and Prevention

National Infant Immunization Week. April 23-30, 2011. Michelle Basket US Centers for Disease Control and Prevention. National Center for Immunization & Respiratory Diseases. Health Communication Science Office. Immunization Week Goes Global!.

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Michelle Basket US Centers for Disease Control and Prevention

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  1. National Infant Immunization Week April 23-30, 2011 Michelle Basket US Centers for Disease Control and Prevention National Center for Immunization & Respiratory Diseases Health Communication Science Office

  2. Immunization Week Goes Global! • 17th annual National Infant Immunization Week (NIIW) - United States • National Immunization Awareness Week (NIAW)- Canada • 8th Vaccination Week in the Americas (VWA) • 6th European Immunization Week (EIW) • 2ndVaccination Week in the Eastern Mediterranean (VWEM) • 1st Vaccination Week in African • 1st Vaccination Week in Western Pacific Region

  3. Began in 1994 Promotes immunization for children < 2 years old Celebrates immunization achievements Revitalizes efforts Locally driven effort Held in conjunction with VWA NIIW History-US

  4. Objectives Create events to increase media interest in infant immunization. Create events to increase awareness about importance of infant immunization. Recognize partners/volunteers for their efforts in helping to immunize children and increase immunization rates. Create opportunities to educate hcp. Engage new partners and strengthen existing ones. Re-energize or launch of year round immunization efforts

  5. Web-based Resources www.cdc.gov/vaccines/events/niiw

  6. Web-based Resources Planning Guidance and Tools Promotional, Public Relations, and Media Materials Educational Resources Activities and Events Listing

  7. Planning Tools www.cdc.gov/vaccines/events/niiw/planning • Lay the foundation/needs assessment • Plan Activities • Build successful partnerships • Develop champions • Evaluate • Planning Templates • State and local success stories

  8. Promotional Materials www.cdc.gov/vaccines/events/niiw/promotional Media Web and E-tools Print Products Event Signage

  9. Media Tools PR Toolkit Sample Press Release Sample Key Messages Proclamation Tweets • Don’t wait! #Vaccinate! Protect your baby from harmful diseases with immunization • Parents, protect your baby from 14 vaccine-preventable diseases! #Immunize on time! • Check your child’s #immunization records to make sure he is up-to-date on all his #vaccines. Print Ads (various sizes) Drop-in Articles

  10. Involve communication specialists in planning Consider involving media in the planning committee Chose your media strategy wisely Clear and consistent messaging Need a “news worthy” story Share the immunization challenges Choose credible and skilled spokespeople Good location with good visuals Media Tips

  11. Web and E-tools Web Banners Web Buttons E-cards Videos www.cdc.gov/vaccines/events/niiw/web-etools

  12. Videos

  13. Print Products Posters Stickers Bookmarks Certificates Letterhead Logos www.cdc.gov/vaccines/events/niiw/promotional

  14. Event Signage www.cdc.gov/vaccines/events/niiw/promotional

  15. Educational Resources-Providers-1

  16. Educational Resources-Providers -2 Talking with Parents about Vaccines for Infants The Childhood Schedule www.cdc.gov/vaccines/conversations

  17. Educational Resources for Parents-1 Diseases and the Vaccines that Prevent them • English • Spanish • Plain Language www.cdc.gov/vaccines/conversations

  18. Educational Resources for Parents-2

  19. Educational Resources for Parents-3

  20. Educational Resources for Parents-4 www.cdc.gov/pertussis/pubs-tools/multimedia.html

  21. Activity and Event Listing Share your plans!AND find out what others are doing www.cdc.gov/vaccines/events/niiw/activities/activity-form

  22. Stay Connected and Be the First to Know

  23. Hundreds of US communities participate Successful cross border collaboration New partnerships and strengthened existing partnerships Media relationships Increased political goodwill for immunization Revitalizes immunization leaders, partners, and programs NIIW: A Partnership Success Story

  24. Lessons Learned Part of year-long immunization program Needs assessment critical Involve new partners National, state and local leaders Highlight achievements AND challenges Keep it simple Make it fun!

  25. Anne Schuchat, MD “For me, NIIW provides a chance to get out and listen and learn from the immunization providers and coalition members on the front line about their real challenges and needs. It gives me one more chance to understand the realities they must cope with, and to thank them personally. Although everyone involved in planning works very hard, the NIIW and VWA activities always leave us all feeling re-energized and committed to the important mission we share. “

  26. Michelle Basket (404) 639-8561 mbasket@cdc.gov Vicki Evans (404) 639-8637 vevans@cdc.gov Thank You!

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