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Mastering Query Strings in Eloqua Forms with JavaScript

Join Christopher Dickey, Technical Team Lead at Oracle, for a comprehensive session on tracking referrers using query strings in Eloqua forms. In this Power Hour, you'll learn what query strings are, how to capture and append them to forms using JavaScript, and explore multiple use cases for enhancing lead tracking and segmentation. We'll cover everything from the anatomy of a query string to practical demonstrations of how to implement this powerful tool in your web campaigns.

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Mastering Query Strings in Eloqua Forms with JavaScript

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  1. Tracking Form Referrers with Query Strings and JavaScript An Oracle | Eloqua Power Hour Powered by

  2. Presenter • Christopher Dickey • Technical Team Lead, Product Support • Joined in February 2013 • Approximately 10 years web design and front-end development experience • chris.dickey@oracle.com

  3. Power Hour Agenda • Understand what querystrings are and how they work • Learn how to use Javascript to capture querystring information, and append that information to a form • Demonstrate a few use cases for capturing this info

  4. What is a Querystring?

  5. Querystrings: What Are They? • Information added to a URL to pass additional information • Does not affect the endpoint of the URL • Can be appended to any URL • i.e. “http://www.eloqua.com?src=powerHour • Can have multiple paramaters per URL • i.e. “http://www.eloqua.com?src=powerHour&topic=Querystrings

  6. Querystrings: An Anatomy Lesson http://www.eloqua.com?source=email&asset=pdf • http://www.eloqua.com-URL: The place you’re trying to go • ? -Denotes the beginning of the querystring • source= - The querystring parameter, which holds the value you are passing • email - The value of the parameter • & - Denotes the end of one parameter and the beginning of another

  7. Querystrings: What Can They Do? • Pass additional information to the browser that can be used by scripts on any given webpage • Variables to be used by JS files to customize elements • Pass tracking information • Pull form submisison data from confirmation page(submitted through GET method only)

  8. Querystrings: What Can They Do In Eloqua? • Using Javascript, we can: • Keep track of how contacts are entering Eloqua (Lead Source) • Track links within pages to determine what they are clicking on (i.e. “Referring Sources”) • Trigger conditional form processing steps based on querystring value

  9. Capturing Querystring Values on Eloqua Forms

  10. Capturing Querystring Values • Eloqua Form • Used to submit data to Eloqua • Hidden Field • Where we will write our querystring value • Javascript file on Landing Page • Responsible for capturing the value from the querystring and writing it to the form field • Contact Field • Stores querystring value on contact record • Four components to capturing querystring values

  11. Capturing Querystring Values: The Form • Create form as normal • Add a Hidden Field to capture querystring value • Give Hidden field an HTML name that makes sense to you (i.e. “src” for source)

  12. Capturing Querystring Values: The Javascript http://img.en25.com/Web/Eloqua/Campaign_track_JS_2.txt • Add to Javascript area of Eloqua Landing Pages • Modify value of “var form” to use the HTML name of your Eloqua form • Modify value of elqForm.elements to capture your querystring value

  13. Capturing Querystring Values: The Results • Querystring is passed through the browser, pushed to the hidden field via Javascript and is passed to the form on submit

  14. Use Cases

  15. Use Cases: Capturing Lead Source • Allows you to track where your contacts are coming from • Uses a processing step on the form submit to write the hidden field value to a “Lead Source” field within Eloqua • Useful for Segmentation

  16. Use Cases: Conditional Processing Steps • Allows you to fire processing steps conditionally based on value passed through querystring • Could be used for custom routing, or custom communication

  17. Use Cases: Capture Multiple Values • Collect values for multiple querystrings in one URL • Achieved by adding another elqForm.elements line to the JS provided

  18. Thank You • Christopher Dickey • chris.dickey@oracle.com

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