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Marketing in Uncertain Economic Climates

Marketing in Uncertain Economic Climates. Effective Budgeting Maximization of Your Marketing Dollar Creating Effective Campaigns Increasing Revenues. Effective Budgeting. Budget 10% of Annual Gross Sales, Projected Sales

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Marketing in Uncertain Economic Climates

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  1. Marketing in Uncertain Economic Climates • Effective Budgeting • Maximization of Your Marketing Dollar • Creating Effective Campaigns • Increasing Revenues

  2. Effective Budgeting • Budget 10% of Annual Gross Sales, Projected Sales For example, if your company generates $10,000 per month in sales, $1000 should be used for marketing • Marketing includes media purchases, design, associated payroll or agency fees, printing of marketing materials

  3. Maximization of Your Marketing Dollar • Public Relations Press Releases consists of news about your company, like an event, new product launch, special sale benefiting a charity, awards won by your company, or the addition of a new staff member

  4. Effective Press Releases • Interest-provoking headline • Concise Details • Quote • Who, what, when, where, how

  5. Press Release

  6. Maximization of Your Marketing Dollar • Special Events Held or Sponsored at Your Place of Business Seminars Trade Shows Drawings or Contests Special Appearances

  7. Maximization of Your Marketing Dollar • Online Postcards • Online Chat Rooms • Online Message Boards • Reciprocal Links • Banner Ads

  8. Online Postcards

  9. Reciprocal Links • Reciprocal links can drive traffic to your business and increase legitimacy in the mind of the consumer or client

  10. Online Banner Ads

  11. Maximization of Your Marketing Dollar • Low Cost Advertising Vehicles Radio Giveaways Cable TV Advertising Targeted Direct Mail Direct Distributed Fliers Church Newsletter Ads Sales Letters

  12. Targeted Direct Mail

  13. Targeted Direct Mail

  14. Targeted Direct Mail

  15. Direct Distributed Fliers

  16. Church Newsletter Ads

  17. Sales Letters

  18. Sales Letters Accompanied by a flier with successful projects completed or testimonial letter from an existing client

  19. Creating Effective Campaigns • The Blitz ---- 4 days of mixed media to a targeted audience • How to buy CHEAP but Effective Media

  20. The Blitz • Buy Media Revolving around a 4 day window of time Thursday thru Sunday Saturday thru Tuesday Around the 1st and 15th of the month

  21. The Blitz • Buy Your Best Customer Target

  22. Buying Effective But Cheap Advertising • Negotiate Annual Contracts • Buy Frequency in all media • Hire a recognized ad agency to save 15% • Build brand by logo recognition on banners, magnetic automobile signs, posters and fliers

  23. The Elements of Effective Print Advertising Thought-Provoking Headline Clear, concise benefit copy Graphics Action Close Contact Info

  24. Effective Print Advertising Headlines • Ask a question • Make an emotional statement • Drive the reader to read further

  25. Clear, Concise Benefit Copy Details the benefits the reader will receive Creates a desire to buy

  26. Graphics • Color gets 67% more attention • Clear, high resolution graphics are more effective • White space is a GOOD thing • Follow basic design principles of a backwards “C” or “S” Curve

  27. Graphics

  28. Contact Info • Address or landmarks 123 Main at the corner of Hancock Street next to Target •Telephone and Fax Numbers • Web Address Visit us online at www.jokaysports.com

  29. Action Close • Today Only • Seating is Limited • Free Gift With Purchase • Hurry In

  30. Radio Tells a story Builds interest Creates Brand When used in conjunction with print, TV or web media, can drive traffic Television Visually creates desire Showcases products Builds brand When used in conjunction with print or web media, can drive traffic Effective Electronic Media

  31. Increasing Revenues • Consistent marketing is essential to building brand and increasing sales

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