Good MorningQW: Why do you think people are more likely to do something when lots of other people are doing it too? What are some situations that are influenced by being with a group?
Diffusion of Responsibility • AKA “Mob Mentality” • This term is used to describe unique behavioral characteristics which emerge when people are part of a group. • Diffusion means “spread out widely” • In this case, it’s the responsibility for actions/choices that is spread out among numerous people • When part of a group, people tend to do things they wouldn’t normally do when acting alone • They feel a loss of individualism and like they can’t be held accountable for their actions.
Key Points • When we feel anonymous, we do things that we wouldn’t want to be held responsible for…things we wouldn’t do if we were acting alone. • It only takes a single person in a group to spark a frenzy of action (be it positive or negative) • When individuality is restored, the action stops. -Being called by name -Being reminded of what you’re doing -Being the only one still “doing” the action -Facing consequences of actions -Being watched by someone you know