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Organizing a Boycott

Organizing a Boycott. What is a boycott ?. An effort to convince a number of consumers not to do business with a particular person or business. The purpose?. To create negative publicity for the business To hurt their "bottom line". Why organize a boycott?. As an end in itself

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Organizing a Boycott

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  1. Organizing a Boycott

  2. What is a boycott? An effort to convince a number of consumers not to do business with a particular person or business.

  3. The purpose? • To create negative publicity for the business • To hurt their "bottom line"

  4. Why organize a boycott? • As an end in itself • To destroy an individual or corporation • As a bargaining chip

  5. Advantages of a boycott • It can change policies • Lets people put their money where their values are • Calls attention to your cause • Encourages other businesses to negotiate

  6. Things to consider: • Could a boycott alienate your supporters? • Is there a possibility for legal consequences? • Are you willing to put in the required time and effort?

  7. Organizing a boycott • Have clear, realistic goals • Do your research • Know everyone you want to boycott • Collaborate with others • State your intentions • Convince people to join • Make joining easy • Praise publicly • Be relentless

  8. Writing letter of intent • Be clear and professional • Write on your letterhead • Say who is involved • Say why, what, and where • Have head of agency sign • Check and recheck spelling/grammar • Know who to send it to

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