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  1. SWOT Analysis Assignment

  2. SWOT description • A SWOT analysis generates information that is helpful in matching an organization’s or a group’s goals, programs, and capacities to the social environment in which they operate • It is an instrument within strategic planning

  3. SWOT • Factors affecting an organization can usually be classified as: • Internal factors • Strengths (S) • Weaknesses (W) • External factors • Opportunities (O) • Threats (T) Weaknesses Strengths Opportunities Threats

  4. SWOT: Internal Factors • Strengths • Internal to an organization. they are within the organization’s control • Weaknesses • Factors that are within an organization’s control that detract from its ability to attain the core goal. In which areas might the organization improve?

  5. SWOT: External Factors • Opportunities • External attractive factors that represent the reason for an organization to exist and develop. What opportunities exist in the environment which will propel the organization? • Threats • External factors, beyond an organization’s control, which could place the organization’s mission or operation at risk. The organization may benefit by having contingency plans to address them should they occur • Classify them by their “seriousness” and “probability of occurrence”

  6. Create a plan of action • What steps can you take to: • Capitalize on your strengths • Overcome or minimize your weaknesses • Take advantage of some new opportunities • Respond to the threats • Set goals and objectives, like with any other plan

  7. For a productive SWOT analysis • Stay focused. Be specific and avoid grey areas. Keep your swot short and simple. Avoid complexity and over analysis • Examine issues from the customers’/ stakeholders’ perspective • Look for causes, not characteristics • Separate internal issues from external issues

  8. Canada’s Competitive Advantage SWOT Analysis Introduction Internal Factors • Strengths • Weakness External Factors • Opportunities • Threats Conclusion References

  9. APA Format • Set up a free Bibme account to keep track of all sources for your reference page. • www.bibme.org

  10. APA Format • APA Style uses brief citations within the text of a paper when referring to a source. The brief citation gives the author(s) and year of the source in parentheses, allowing readers to locate the full citation in your reference list at the end of your paper. http://www.library.mun.ca/guides/howto/apa.php

  11. Examples: Early onset results in a more persistent and severe course (Kessler, 2003) Kessler (2003) found that early onset results in a more persistent and severe course http://www.library.mun.ca/guides/howto/apa.php

  12. When reproducing a direct quote, include the specific page number(s). You are encouraged to include page numbers when paraphrasing. Examples:Svanum and Aigner (2011) found "students who did well were prone to view the course more positively" (p. 676). "students who did well were prone to view the course more positively" (Svanum & Aigner, 2011, p.676) http://www.library.mun.ca/guides/howto/apa.php

  13. No page numbers? Many online sources do not have page numbers. For direct quotes, use a paragraph number, or cite the heading and the number of paragraphs following it. Examples:(Basu & Jones, 2007, para. 4)(Verbunt, Pernot, & Smeets, 2008, Discussion Section, para. 1) http://www.library.mun.ca/guides/howto/apa.php

  14. No author? Use the first few words of the title instead. Within parentheses, use quotation marks around the title of an article, a chapter, or a web page; Italicize the name of a journal, newspaper, magazine, or book. Examples:("Study Finds", 2007)(College Bound Seniors, 2008, pp. 42-3) http://www.library.mun.ca/guides/howto/apa.php

  15. Questions? • Never hesitate to ask me for clarification

  16. Work to be completed by Friday • Chapter 2 work • NEW: Case on page 47, #1,2, Case on page 62, #1,2,3 • “Knowing Canada First” sheet • Should have completed your first scrapbook article

  17. For Monday • Internet research world scavenger hunt • Seizing the Global Advantage Worksheet