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How to Evaluate Advertising Media

This training session provides a comprehensive framework for evaluating the return on investment (ROI) of various advertising media. Participants will learn to assess the effectiveness of their marketing efforts through additional profitability metrics, new customer acquisition, and sales growth. The session will cover essential media categories including print, electronic, and digital platforms, offering insights into cost evaluations for production, distribution, and promotion. Get ready to refine your marketing strategy and maximize business growth!

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How to Evaluate Advertising Media

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Presentation Transcript

  1. A Marketing Series Training Session How to Evaluate Advertising Media

  2. Return on Investment • Evaluate effectiveness • Additional profitability • Additional dollar sales • Number of new customers • Evaluate costs • Production • Distribution • Promotion

  3. Media Categories • Print • Newspapers

  4. Electronic Media • Radio • Television • Electronic • World Wide Web

  5. Print Media • Coupons • Mailings • Fliers • Posters • Billboards • Magazines

  6. Marketing Training:Next Steps • Marketing Strategy • Marketing Our Business

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