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Mobile and Social Media

Mobile and Social Media. Matt Alder matt@metashift.co.uk. 22 Years of Mobile. What I’m going to talk about. What’s Happening How to do something about it. What’s Happening. Mobile. The Paradigm Shift. Majority of Social Media Use is Mobile.

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Mobile and Social Media

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  1. Mobile and Social Media Matt Alder matt@metashift.co.uk

  2. 22 Years of Mobile

  3. What I’m going to talk about What’s Happening How to do something about it

  4. What’s Happening

  5. Mobile The Paradigm Shift

  6. Majority of Social Media Use is Mobile Facebook 75% of users access via mobile devices Twitter 60% of users access via mobile devices LinkedIn 38% of users access via mobile devices NB: LinkedIn has a target for over 50% of users to access via mobile in 2014

  7. Mobile Only Audience is Emerging

  8. Implications?

  9. Conversions

  10. 70% of mobile searchers act within an hour; only 30% of PC searchers do Source Mobile Marketer

  11. Feed Optimisation

  12. Feed Optimisation

  13. Cross Device Experience

  14. How to do something about it

  15. Text only is dead

  16. Content 1.5 billion hours of YouTube video is watched per month on mobile devices

  17. Content That 10 minutes per month for the entire population of the world!

  18. RWD and Adaptive Design

  19. Microsites & Landing Pages

  20. Finally: The Future…..

  21. Free Whitepaper matt@metashift.co.uk

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