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Candy Corner

Candy Corner. A Marketing Plan By: Sukrit Stephen and Sujaay. What’s The Deal. Rising Prices in the Servery Students wanting lower prices We are providing; Quality Low Price Freshness Hygienic . What Information. Online surveys (app 1-4) In school surveys (app 1-5)

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Candy Corner

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  1. Candy Corner A Marketing Plan By: Sukrit Stephen and Sujaay

  2. What’s The Deal • Rising Prices in the Servery • Students wanting lower prices • We are providing; • Quality • Low Price • Freshness • Hygienic

  3. What Information • Online surveys (app 1-4) • In school surveys (app 1-5) • Projected Price • $0.30 for small packs of candy • $ 1.25 for large chocolate bars • A range between $0.75 - $1.50 for baked goods

  4. What Information cont. • Projected Demand • 2-4 small treats per day • 2-4 baked goods per week • Target Market is students of IBT • Projected Sales • $1.00 - $1.50 per person per day

  5. We Recommend • Product • Introducing new ideas not items • Hygiene in the workplace • Freshness of products • Quality of products • Open to new ideas from consumers

  6. We Recommend cont. • Place • Replacing The Commons Corner store • Ability to be close to target market • Channel of distribution • Producer • Wholesaler • Retailer • Us • Consumer

  7. We Recommend cont. • Price • Use sale pricing to attract consumers • Use sale price to reinforce our goals

  8. We Recommend cont. • Promotion • Announcements • Posters and signs • Leaflets and newsletters • Inexpensive advertising for small market

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