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Candy Corner

Introducing the Candy Corner marketing plan, designed to address rising prices and student demand for affordable treats. Our focus is on quality, freshness, and hygiene while keeping prices low – small candy packs at $0.30, large chocolate bars at $1.25, and baked goods ranging from $0.75 to $1.50. Conducted through online and in-school surveys, we project each student will spend $1.00 to $1.50 daily. The recommendations involve enhancing product quality, strategic placement close to students, promotional efforts, and sale pricing to attract consumers.

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Candy Corner

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Presentation Transcript

  1. Candy Corner A Marketing Plan By: Sukrit Stephen and Sujaay

  2. What’s The Deal • Rising Prices in the Servery • Students wanting lower prices • We are providing; • Quality • Low Price • Freshness • Hygienic

  3. What Information • Online surveys (app 1-4) • In school surveys (app 1-5) • Projected Price • $0.30 for small packs of candy • $ 1.25 for large chocolate bars • A range between $0.75 - $1.50 for baked goods

  4. What Information cont. • Projected Demand • 2-4 small treats per day • 2-4 baked goods per week • Target Market is students of IBT • Projected Sales • $1.00 - $1.50 per person per day

  5. We Recommend • Product • Introducing new ideas not items • Hygiene in the workplace • Freshness of products • Quality of products • Open to new ideas from consumers

  6. We Recommend cont. • Place • Replacing The Commons Corner store • Ability to be close to target market • Channel of distribution • Producer • Wholesaler • Retailer • Us • Consumer

  7. We Recommend cont. • Price • Use sale pricing to attract consumers • Use sale price to reinforce our goals

  8. We Recommend cont. • Promotion • Announcements • Posters and signs • Leaflets and newsletters • Inexpensive advertising for small market

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