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Candy Corner

Candy Corner. Project Manager: Sukrit Rajpal Financial Analysist : Stephen Nestor Promotional Strategist: Sujaay Jaganathan. Business Proposal. What’s the Issue?. Prices at the servery rising Students wanting lower prices Students want better quality Frozen products served at servery.

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Candy Corner

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  1. Candy Corner

    Project Manager: Sukrit Rajpal Financial Analysist: Stephen Nestor Promotional Strategist: SujaayJaganathan Business Proposal
  2. What’s the Issue? Prices at the servery rising Students wanting lower prices Students want better quality Frozen products served at servery
  3. Our Solution Open a new counter Sell fresh baked goods with better quality Sell candy, large and small Keep prices low
  4. Where’s the Market North Park Secondary School 1385 students Commons Area Service between lunch breaks
  5. Supply and Demand: Small Candy Packs
  6. Supply and Demand: Large Chocolate Bars
  7. Supply and Demand: Cookies and Muffins
  8. Estimated Consumer Demand Projected Demand per Day Small Treats – 30 units Large Chocolate Bar – 5 units Baked Goods Cookies – 6 units Muffins – 2 units
  9. Price Supply and Demand Based Price $0.30 for small packs of candy $ 1.25 for large chocolate bars A range between $0.75 - $1.50 for baked goods Recommended Price $0.25 for small packs of candy $ 1.25 for large chocolate bars A range between $0.50 - $1.25 for baked goods
  10. Price Comparison
  11. Average Cost of Goods
  12. Expected Monthly Sales
  13. Expected Monthly Cost of Sales and Operating Cost
  14. Projected Monthly Profitability
  15. Our Plan Buy weekly Buy minimal baked goods Buy fresh and quality products Sell as quickly as possible Create product differentiation
  16. Our Competition Servery Vending machines Vendors in neighbourhood
  17. Projected Life Cycle
  18. Product Life Cycle: Maintaining Business Introduce new goods Periodically sell specials Systematic and periodic surveys Reassess situation continuously
  19. Recommendations: Product Small candy packs, large chocolate bars, cookies and muffins Emphasize qualityand freshness Hygienic condition
  20. Recommendations: Place Commons Corner Store in North Park Secondary School Much of target in Commons Area In a crowd between: Period 3: 11:08am – 12:26 pm Period 4: 12:26pm – 1:41 pm
  21. Recommendations: Price Meets target consumer preference Lower than competitor prices Attract customers Enforce other tactics and goals
  22. Recommendations: Promotion Small target No need for large scale promotion Promotional Strategies: Announcements Posters Newsletter
  23. Potential Challenges Garbage Changing Customer Demand Price Drop Competitor Trained Professionals in Servery
  24. Some Solutions Placards Periodic surveys Create product differentiation Hire friendly, welcoming employee Special goods sold occasionally
  25. Conclusion Meets consumer preferences No or little competition Profitable Easy to manage Minimal overheads No wastage Easy to change products
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