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UNION STRENGTHS & WEAKNESSES

Learn about the common reasons campaigns fail and how to identify and leverage union strengths while addressing weaknesses. Discover practical ways to build on strengths and overcome potential weaknesses.

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UNION STRENGTHS & WEAKNESSES

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  1. ITF: Developing strategic campaigns Module Three UNION STRENGTHS & WEAKNESSES

  2. “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know neither the enemy nor yourself, you will succumb in every battle.”Sun Tzu, “The Art of War”, 6th Century BC ITF: DEVELOPING STRATEGIC CAMPAIGNS

  3. Four common reasons campaigns fail • Incomplete buy-in by workers • Incomplete buy-in by union structures • Thinking tactically – not strategically(checklist approach) • Campaign message not appealing to the public ITF: DEVELOPING STRATEGIC CAMPAIGNS

  4. Activity: union strengths & weaknesses Aim: Identify 3 union strengths and weaknesses Tasks: Select a facilitator and timekeeper • Decide if each item is a strength or a weakness in your union. Add items to the list. • Select the 1-3 most important strengths. Select the 1-3 most important weaknesses. • Discuss each of the key strengths and weaknesses. Are there practical things you can do to build on the union’s strengths and overcome potential weaknesses? ITF: DEVELOPING STRATEGIC CAMPAIGNS

  5. Activity: union strengths & weaknesses ITF: DEVELOPING STRATEGIC CAMPAIGNS

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