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Knowledge Management Project For Tea Campaign, Berlin Germany By Nipawan Mantalay 512152002

Knowledge Management Project For Tea Campaign, Berlin Germany By Nipawan Mantalay 512152002. Metaphor: Champagne of Tea Analogy: Best Tea for Darjeeling Aficionados. Project Title:. “Knowledge Management for Tea Event 2009 ”. Objectives.

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Knowledge Management Project For Tea Campaign, Berlin Germany By Nipawan Mantalay 512152002

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  1. Knowledge Management Project For Tea Campaign, Berlin Germany By Nipawan Mantalay 512152002

  2. Metaphor: Champagne of Tea Analogy: Best Tea for Darjeeling Aficionados Project Title: “Knowledge Management for Tea Event 2009”

  3. Objectives • To bring tea garden owners, tea campaign and customers • together in order to make an emphasis on Tea Campaign’s • Philosophy • To make use of “Annual Tea Event” as a learning forum among • Darjeeling tea garden owners, Tea Campaign and customers Benefits • To increase transparency between tea producers, Tea Campaign • and customers • To get tacit knowledge from producers & customers • for product development • To maintain good relationship between Tea Campaign and • tea garden owners as well as Tea Campaign and customers • To get attention from local medialike newspaper, TV, Radio • as free advertisement and company promotion

  4. Responsibility: Manager and Tea Campaign teamwork Duration:5 months Process • Validate five phases of the organizational knowledge creation model • sharing tacit knowledge (socialization- sharing and creating • tacit knowledge through direct experience) • Create concept (externalization- articulating tacit knowledge through • dialogue and reflection) • - Justify concept • Building archetype (combination- systemizing and applying explicit • knowledge and information) • Cross-leveling knowledge (internalization- learning and acquiring • new tacit knowledge in practice)

  5. Planning Activities September 08 November08 December08 January 09 October08 1. Share tacit knowledge- an exchanged experience of team members 2. Create concept- employ a figurative language: metaphor+ analogy to share mental models 3.Justify concept- determining whether created concept is truly worthwhile/ screeningprocess 4. Build archetype- conversion of Justified concept into something tangible or concrete- a prototype 5.Cross- leveling knowledge- Interactive and spiral process that occurs both intra and/or inter organizationally

  6. 1st phase model of the organizational knowledge-creation process Share tacit knowledge A. Organize weekly meeting between leader, manager and teamwork of Tea Campaign to discuss about Tea Event 2009’s preparation (1 month) a. What are our experiences from previous years’ Tea Event? e.g. advantages +disadvantages in terms of location, caterings, transportation and the work of Master of ceremony b. What else can we add in Tea Event 2009 for the benefit of the company? e.g. Tea Forum

  7. 2nd phase model ofthe organizational knowledge-creation process Create concept (one and a half month) A. Analyze shared experience gathered from meetings (1/2m) B.synthesize what concept of Tea event 2009 should be by(1m) employing figurative languageto share mental models in order to stimulate Tea Campaign Teamwork’s creativity 3rd phase model of the organizational knowledge-creation process Justify concept (one and a half month) A.The leader and manager of Tea Campaign justify the concept a. build up justification criteria e.g. - cost - Is the project costly? - How much money TCP can provide for the project? - profit margin - contribution to the firm’s growth

  8. 4th phase model of the organizational knowledge-creation model Building archetype (one and a half month) A. Combining experience in previous years and new ideas from meetings a. to improve Tea Event in 2009 b. to create a prototype for Tea Event Program 2009 (1 month) B. Write the Tea Event Program 2009(half month)

  9. Cross-leveling knowledge (2 month) A. Send the program to each employee who is in charge of various duties B. Upload the program in Tea Campaign website C. Write an inviting letter with attachment of Tea Event Program 2009 to customers so that they can consider to join Tea Event 2009 5th phase model of the organizational knowledge- creation process

  10. Human Resources • - Leader, Manager, and Tea Campaign Teamwork • Budget • - 20,000 Euro • Evaluation • - Feedback from customers • Increasing numbers of tea orders • - Numbers of new ideas about product development

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