1 / 22

TRENDS and impact on your Business

TRENDS and impact on your Business. Wow- Pow -How- Now. Spotten van opportunities /kansen in de markt Is er behoefte aan mijn product? Creëren van kansen Onderzoeken van de behoefte van de klant Marktonderzoek, Interviews, enquêtes. DESTEP. Trends en Ontwikkelingen.

elaine-key
Télécharger la présentation

TRENDS and impact on your Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TRENDS and impact on your Business

  2. Wow-Pow-How-Now • Spotten van opportunities /kansen in de markt • Is er behoefte aan mijn product? • Creëren van kansen • Onderzoeken van de behoefte van de klant • Marktonderzoek, Interviews, enquêtes

  3. DESTEP

  4. Trends en Ontwikkelingen • Macroniveau: trends en ontwikkelingen in de maatschappij. vb vergrijzing, duurzaamheid • Mesoniveau: de markt van jouw bedrijf. Drie spelers: • Klant • Concurrent • Spelers in de bedrijfskolom • Microniveau: je eigen bedrijf. Vb bedrijfscultuur, kernwaarden, missie, visie, ambities en identiteit van jouw bedrijf

  5. SWOT analysis

  6. Trend: Family – Changingroles • Dads are taking on many more domestic duties • Women are becoming the primary breadwinner

  7. Changingroles - Creates Business

  8. Family – The Childfree Life

  9. Childfree Life – Creates Business • Couplesonly resorts

  10. Pets as Family • Substitute kids (relatedwith Childfree life)

  11. Pets as Family – Creates Business 7 flavorsPeanutbutter forbirds

  12. Solo Living • Postpone couplehood • Living apart together • Divorce

  13. Solo Living – creates business To help solo travelers socialize, KLM have used apps to help customers select a seatmate based on social profiles.

  14. The circulareconomy • Design out waste • Everythingwithin the economy has value • Design with disassembly and reuse in mind • Differentiate between consumable and durable components • Find ways to reuse materials across the value chain • Eliminate toxic chemicals • Fuel the system with renewable energy • Build resilience through diversity • Think in systems, taking into account how one action will impact the whole

  15. What’sdriving the circulareconomy(Macro level) • Looming resource shortages • Skyrocketing commodity and energy costs • Better technology • Government pressures • New consumer notions of value and materialism • Access over ownership

  16. The Circulareconomy – creates business • Sellingtemporaryownership

  17. The Circulareconomy – creates business Facilitating secondhand sales DarpDecade – Tinderfor closets

  18. The Circulareconomy – creates business Designingforcircularuse Google Project Ara

  19. Technology Trends Mobile is the Prime Screen

  20. Technology Trends Do youspeakvisual?

  21. Opdracht – een gedeelte van je ondernemingsplan schrijven • Identificeer 3 trends op Macro niveau van belang voor jouw onderneming. • Hoe ga je die verwerken in marketing uitingen? • Help elkaar, ga als intervisiegroepje bij elkaar zitten.

  22. Inspiratie voor de workshop “Trends” http://trendwatching.com/ http://www.jwtintelligence.com/

More Related