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Innovation in Mining Roundtable Sponsorship Proposal. What is a ‘roundtable’?. a form of discussion participants discuss and share ideas each person has equal right to participate. Why you should be involved. participate in a unique opportunity in mining trade media
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Innovation in Mining Roundtable Sponsorship Proposal
What is a ‘roundtable’? • a form of discussion • participants discuss and share ideas • each person has equal right to participate
Why you should be involved • participate in a unique opportunity in mining trade media • align your company with cutting edge thinking • position your company as a leading industry player • gain publicity in print and online • receive great value
Who is being approached for participation? • mining companies • engineering houses • suppliers and service providers
Audience • 7,996 magazine copies: • 30,000 readers • Enewsletter: 4500 • 18,000 recipients @ 25% open rate • 68,497 people visited Miningaustralia.com.au from Apr 27 to May 27 (source: Google Analytics)
Event format • panel of no more than six representatives • video recording date: Tuesday, 4 December • Perth venue Park Business Centre Boardroom, West Perth • timings 10am for a 10.30am start • about 90 minutes in duration • no audience • Wade Business Media director and former editor of Australian Mining Jamie Wade to produce event and moderate discussion • video content uploaded as segments to Youtube
Video production • Long established Perth-based company to video event • 15 years combined experience in video production • expertise in creation of quality video and photographic production for corporate, training, event and entertainment requirements
Equipment for shoot Equipment: • lapel microphones • 3 x Professional Sony Ex HD Cameras • 8 x Radio Mic’s • Audio Sound Mixers • SDI Cables • Professional Lighting Kit • Portable Editing Suite
Personnel and Administration • 3 x Cameraman • Tech Assistant • Audio Engineer • Director / Switcher • Office / Studio Hire • Insurances • Editing • Administration
Questions for roundtable • How do you define innovation? • What do you believe is the most innovative aspect of mining today — and why? • What or who inspires your company to innovate? • Why is innovation important in mining today? • Flash forward 10 years, what is the most surprising thing in mining you predict will happen? • Finish this sentence: in mining I wish...
Guidelines for participants • discussion must be: • relevant to theme; • editorial in nature - not commercial in nature; and • ‘freeflowing’ - no scripted speeches. • no props or visual aids • NB: a preview of the recorded roundtable will be provided to participants before the roundtable is uploaded to Youtube
email sent to 18,000 mining newsletter subscribers • roundtable separated into six segments • each segment based on discussion around each of the six questions • photo of each representative in email • ETA of delivery: Mid-Feb 2013 OCT 01, 2012 MINING AUSTRALIA NEWSLETTER How do you define innovation? here text here text here text here text here text here text here text here text here text here text here text here text here. View video What do you believe is the most innovative aspect of mining today — and why? here text here text here text here text here text here. View video What or who inspires your company to innovate? here text here text here text here text here text here text here text here text here. View video Why is innovation important in mining today? here text here text here text here text here text here text here text here text here text here. View video Flash forward 10 years, what is the most surprising thing in mining you predict will happen? here text here text here text here text text here text here. View video Finish this sentence: in mining I wish... text here text here text here text here text here text here. View video
Sponsor package • seat at table for nominated representative • onscreen captions in video of representative when speaking e.g.John Smith Group General Manager - TechnologiesACME Pty Ltd • logo in opening and closing of each video clip segment • representative’s photo and comments in magazine feature • quarter-page strip colour advertisement in magazine feature • logo in special edition of Australian Mining enewsletter • DVD of final production • Investment: $8250 + GST (invoicing Jan) • Booking deadline: Fri, 2 Nov 2012
Upgrade options • full-colour full page advertisement in the roundtable magazine feature + $4170 • Leaderboard ad in email + $1,000 • MREC ad (3x only) in email + $500 each
Leaderboard ad 728px x 90px + $1000 OCT 01, 2012 MINING AUSTRALIA NEWSLETTER MREC ad300px x 250px How do you define innovation? here text here text here text here text here text here text here text here text here text here text here text here text here. View video + $500 each What do you believe is the most innovative aspect of mining today — and why? here text here text here text here text here text here. View video What or who inspires your company to innovate? here text here text here text here text here text here text here text here text here. View video Why is innovation important in mining today? here text here text here text here text here text here text here text here text here text here. View video Logo positions Flash forward 10 years, what is the most surprising thing in mining you predict will happen? here text here text here text here text text here text here. View video Finish this sentence: in mining I wish... text here text here text here text here text here text here. View video
Sequence of events • sponsor representatives given in advance a list of questions and bullet points for discussion • representatives convene in Tue 4 Decfor 90 minute recording of moderated discussion • video produced • abridged version of roundtable published in Feb edition of magazine • edited version of video recording uploaded to Youtube and hosted on Miningaustralia.com.au • email of roundtable video sent mid-Feb
Contact Jamie Wade DirectorM 0435 945 868 jamie@wadebusiness.com.au