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Enterprise & Innovation in Practice

Enterprise & Innovation in Practice. Jason Martin Kent Community Alliance of Networks. The Challenge. Increased expectation of trading and charging for services Increased complexity – contracts & loans Strategic and engaged grant-making Stronger expectations of evidence

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Enterprise & Innovation in Practice

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  1. Enterprise & Innovation in Practice Jason Martin Kent Community Alliance of Networks

  2. The Challenge • Increased expectation of trading and charging for services • Increased complexity – contracts & loans • Strategic and engaged grant-making • Stronger expectations of evidence • The importance of cost and value • Competition for funds

  3. The Solution

  4. The Enterprise Solution How to find a business idea: • Talk to your “customers” • Is there a business I can copy? • Is there something that annoys you? • Read a lot and watch a lot of television • Is there a need? • Share your ideas with others* • Enjoy some hammock time! * Once you have protected it, of course!

  5. The Business Idea • Promotion • How do I describe my product? • What key messages do I use? • How do I communicate about it? • What communication methods do I use? • Price • What are my costs? • What do my competitors charge? • What profit do I want? • What is my selling price? • What are my start-up costs? • How many do I need to sell to break even? • What is my desired sales figure? • What do I do with my profit? • Product • What is it? • What does it do? • What are the benefits of using it? • What is special or unique about it? • People • Who wants my product? • How many of them are there? • What specific needs do they have? • Who would pay for my product? • Who am I competing with? • My project team • Place • Where do I make my product available? • What geographical area do I cover? • Who do I sell direct to?

  6. Contacts Jason Martin, Kent CAN E – jason.martin@kentcan.org W – www.kentcan.org T – 01304 824544 See us on:

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