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Hyperlocal Opportunities: Navigating The Evolving Media Landscape

Discover the benefits of hyperlocal media in today's changing landscape. Hyperlocal platforms, often run by community volunteers, focus on small geographic areas and engage citizens alongside journalists. With minimal restraints and extensive use of social media, these platforms allow for effective communication of important messages, syndication of relevant information, and community engagement. Learn how to utilize open data, forums, and social media tools to enhance interaction with your audience. Explore various resources and hyperlocal sites to further understand this dynamic approach.

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Hyperlocal Opportunities: Navigating The Evolving Media Landscape

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  1. Opportunities in Hyperlocal Benefiting from the changing media landscape

  2. Who's this Philip John then? Developer/consultant Hyperlocal site owner Hyperlocal platform / commentary Twit - @philipjohn

  3. Who's this Philip John then?

  4. What is hyperlocal? • News sites, blogs and forums • Focus on a small geographic area • Run by community volunteers • Largely not-for-profit • Active citizens as well as journalists • Often more engaging than local press • Extensive use of social media • Few restraints (e.g. space) • Fast

  5. What are the benefits to you? • Communicate important messages • Syndicate relevant information • Engage with the community • Gather feedback on services

  6. Alright, but how? • OpenlyLocal hyperlocal directory • Hyperlocal search engine • Comments & forum discussions • Open data (RSS feeds, APIs) • Surveys (e.g. Survey Monkey) • Twitter, Facebook et al

  7. Alright, but how? Source: http://ventnorblog.com/2009/12/22/nhs-tips-to-give-up-smoking/

  8. Alright, but how? Source: http://talkaboutlocal.org.uk/why-i'd-like-to-see-a-map-of-ukpoo/

  9. Alright, but how? Source: http://www.hyperlocalblogger.com/content-idea-local-flu-shot-information/

  10. Alright, but how? Source: http://glowing-sunrise-23.heroku.com/home

  11. Alright, but how? Source: http://data.gov.uk/search/datasets/results/nhs

  12. Alright, but how? Source: http://www.walsall.gov.uk/news/twitter_helps_find_gymnastics_group_a_home.htm

  13. More info & references • Journal Local blog - http://journallocal.co.uk • The Lichfield Blog - http://thelichfieldblog.co.uk • Pits 'n' Pots – http://pitsnpots.co.uk • Parwich.org – http://parwich.org • Ventnor Blog – http://ventnorblog.com • Greener Leith – http://greenerleith.org • Kings Cross Environment – http://kingscrossenvironment.com • OpenlyLocal – http://openlylocal.com • Harringay Online – http://harringayonline.com • Patient Opinion – http://patientopinion.org.uk • Yoosk – http://yoosk.com • Talk About Local – http://talkaboutlocal.org • Hyperlocal Blogger – http://hyperlocalblogger.com • Warwickshire County Council – http://glowing-sunrise-23.heroku.com/home • Data.gov.uk - http://data.gov.uk • Walsall Council - http://www.walsall.gov.uk

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