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SAMOA FOR REAL

SAMOA FOR REAL . Industry Workshop # 5, August 31, 2013 Le Vasa , Samoa. Today’s agenda. What have we done so far? Opportunities to attract & grow niche markets Group feedback & Discussion Nex t Steps. What Have we Done So Far? . Come Together 5 workshops X pledges $ raised

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SAMOA FOR REAL

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  1. SAMOA FOR REAL Industry Workshop # 5, August 31, 2013Le Vasa, Samoa

  2. Today’s agenda What have we done so far? Opportunities to attract & grow niche markets Group feedback & DiscussionNext Steps

  3. What Have we Done So Far? • Come Together • 5 workshops • X pledges • $ raised • Web site & articles • To share leadership • Self determination = response to PM’s challenge • Assuming accountability & responsibility • Active partnership & collaboration

  4. What Have we Done So Far? 3. Shift in Thinking • A new Model • New Language • Shared awareness 4. Shift in Doing • Participation & Collaboration • Identifying the Right Visitor • Building capacity to deliver • Helping one another

  5. People Plenty Pace Place Pull Protection Purpose NEW MODEL • Encounters & relationships before transactions • PLACES before products • PURPOSE & PASSION drive Profit • PROTECTION = zero impact & rejuvenation • PULL as in attract & support not Push • PACE as in SLOW & SAVOUR

  6. What Have we Done So Far? 5. Preparation for a Bigger Journey • Cohesion in our Visitor Community Familiarity, trust, exchange • Enriching/improving the Experience • Bringing Along the Host Community • Identifying the Right Visitor • Learning How to Attract

  7. Attracting the Right Visitor • Whom do we wish to attract to Samoa? • What criteria should we use to make that judgment? • Location & connections • Spending power • Traveller TYPE • Niche Interests, Focus, Access

  8. CLASSIFYING GUESTS

  9. Psychographics & Demographics

  10. Traveller Types

  11. What Type are You? http://quiz.canada.travel

  12. Applying the Psychographic Approach

  13. NICHE MARKETS OPPORTUNITY = Special Interest + Group + Experiences Identify the groups, clubs, associations, websites Work with key influencersChannels to enthusiasts Directly place specific propositions Best if co-created.

  14. Niches • Specialist Cruise • Church • School Groups • Meein • Samoa Associations • Women or Men “get aways” • Family reunions-events, family history - diaspora • GLBT • Events

  15. Niches ACTIVITIES – WELLNESS, RECREATION, ADVENTURE, OUTDOOR • Sports groups • Yoga, Pilates, Meditation • Spa, Wellness, • Sailing, Kayaking, PaoPao, Vaka • Snorkling, Diving • Cycling • Hiking, tramping • Fishing • Leadership

  16. Niches ACTIVITIES – CULTURE, FOOD, • Art, Painting • Photography • Siapo, Textiles, Artisan, fabrics, fashion • Dance, grace, etiquette, • Food, self-sufficiency, Cooking • Polynesian history – archeology • Music • Dance • Literature

  17. Next Steps • Come Together - the acid test! • Participate • Share • Learn • Help • Recruit • Three Tangible Projects

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